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New Balance

Outdoor Brands Write Open Letter to Trump Administration

The Outdoor Industry Association (OIA) wants to keep public lands, public. In an open letter to…

<b>New Balance</b> Unveils Smartwatch for Runners

New Balance is plugging into the wearable movement. The company announced its first-ever “made to run&#8221…

<em>Here Come the Robots:</em> Imagining the Footwear Factories of the Future

Try and imagine the footwear factory of the future. What do you see? If it were up to Adidas, it would look…

Reebok Offers New Sneaks to New Balance Twitter-Haters

The New Balance saga took an interesting turn when Reebok Classic’s tweeted responses to Twitter users fed up…

<b>New Balance</b> Refutes Pro-Trump Claims in Instagram Post

New Balance released a statement Tuesday regarding claims that the company leaned Pro-Trump in the 2016…

<b>New Balance</b> Under Fire For Perceived Pro-Trump Stance

New Balance is in the middle of a social media firestorm after comments by its public affairs VP were…

New Balance & Timbuk2 Unveils Bag Collaboration

New Balance and San Francisco-based messenger bag shop Timbuk2 have joined forces to bring together tech and…

Tastemaker Marcus Troy Dishes On His 400+ Pairs of Shoes

The Montreal-based blogger reveals which collab sneakers he's been wearing nonstop.

<b>New Balance</b> Renews Opposition to TPP; Footwear Industry Reacts

Though New Balance has been quiet lately in regards to its long-standing opposition to the Tans-Pacific…

New Balance’s Running Shoe with <b>3-D Printed Midsoles</b> Will Cost You $400

New Balance announced last year that it was working with 3D Systems on a running shoe that would feature a…

<b>Concepts</b> Debuts “City Rivalry Pack” with W Hotels & Resorts

As part of their yearlong celebration in honor of their 20th anniversary, Cambridge, Mass. and New York…

<b>Concepts</b> Announces Limited Edition “Night Tail” Sneaker with <b>New Balance</b>

Sneaker boutique Concepts is celebrating its 20th anniversary this year with a new collaboration with fellow…

Nike Named <em>Most Buzzed</em> Footwear Brand of 2015

Though Adidas might be the most-liked sneaker brand on Instagram, it would seem that outside of the internet…

What was the Most-Liked Sneaker Brand on Instagram in 2015?

Sneakerheads only had eyes for one brand in 2015, at least so far as Instagram likes are a measure of how…

Asics Ends 25-Year Run as NYC Marathon Sponsor

After 25 years as the TCS NYC Marathon official footwear and apparel partner, Asics announced Monday that it…