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New Balance

While NYFW Searches for What’s “Hot,” New Balance Is on the Hunt for What’s “Not”

Using AI during NYFW to spot street style that bucks the trends, New Balance will reward anti-conformist…

New Balance Inks $17.3 Million Contract to Supply Footwear to US Troops

Footwear giant New Balance is working to equip U.S. troops with athletic footwear for their training…

Survey: Teens Are Favoring Streetwear Brands

A recent consumer survey finds that while teens are spending less year-over-year, they’re spending the same…

How Footwear Brands Show Support for Breast Cancer Awareness Month

October is Breast Cancer Awareness Month and footwear brands are bringing attention and support to the cause…

Athletic Brands Take a Knee

Athletic brands are speaking out against President Trump’s weekend Twitter storm concerning athletes refusing…

<b>New Balance</b> Wins $1.5M in Chinese Trademark Case

New Balance’s signature slanting ‘N’ won the company $1.5 million after a Chinese court ruled that three…

Shoes for Crews Expands Brand Roster, Premium Collection

Slip resistant footwear retailer Shoes for Crews is expanding its roster of brands. The company, which…

Shipping Issues and Uncertainty Upset Logistics Landscape

Shipping and the logistics surrounding it can be considered the soft underbelly of the apparel and textile…

<b>PF Flyers</b> Launches Anniversary Video Series

The 80-year history of PF Flyers is the subject of a new four-part video series titled, The All American…

Sportie LA Opens <em>Cars 3</em> Pop-Up Shop

Los Angelenos love their cars and films. On Friday, Los Angeles-based shoe store Sportie LA is driving home…

New Balance & Stance Are a Package Deal

Boston-based New Balance and San Clemente, Calif.-based sock brand, Stance, team up for two collections…

New Balance Embraces Tech for Fall ’17

New Balance is providing an athlete’s paradise for cyclists, runners and everyone in-between. For its Fall…

Don’t Discount the Value of Positive Consumer Experiences

Increasingly the customer experience is what's differentiating retail winners and losers—online and off.

New Balance Teams Up With J.Crew For a Second Season

New Balance has teamed up with J.Crew for a second time to bring more activewear to shoppers. The Spring ’17…

Rockport Group CEO Bob Infantino on Maintaining a Major Comfort Portfolio

Boston-based Rockport set the standard for comfort footwear nearly 45 years ago. When New Balance and…