Pomellato to Stage Paris Exhibit
marketing
41 Percent of Retailers Resort to Layoffs to Cut Costs
Apparel retail may have been slammed by the pandemic, but the response has been manifold.
Here’s Where Apparel Should Spend Social Platform Ad Dollars
This year, spending on social media is forecast to grow to 13 percent of marketing budgets, and is expected…
Aesthetic Intelligence Is the ‘Other AI’—Why Brands Need it Now
Companies using aesthetic intelligence can bolster an emotional connection with consumers to create…
The Top Fashion and Retail Blunders of 2019
For 2020, retailers may want to set new resolutions to be less tone deaf.
Why TV Advertising Is Still Worthwhile for Small Businesses
How to get deals on TV spots and produce your ads on a budget.
Crocs’ Product Innovation VP on 3-D Design and the Power of the ‘Digital Twin’
At PI Apparel, Crocs described how the brand has embraced 3-D design and printing as integral to its future.
Why It’s Not Enough to be Consumer Centric
Listrak reveals why retailers need measurable tactics to make customers feel valued valued and stand out…
Kering’s New Website Touts Tagline ‘Empowering Imagination’
Kering Group has updated its website to showcase its luxury brands, with real-time editorial and media…
Launchmetrics and Pinterest Announce Partnership for Influencer Marketing
Launchmetrics, a marketing and analytics platform, announced it will partner with Pinterest to connect…
Looking to the Past to Predict the Future for the Kate Spade Brand
Brands tied to their namesake designers needn't have a sad ending following negative press if they can…
Don’t Make These Millennial Marketing Mistakes
Millennials are open to new forms of engagement, according to marketing firm Fluent.
Will Analytics Updates Keep Facebook Marketers Happy?
With a new mobile app for Android and iOS, Facebook Analytics seems to be taking on martech giants like…
How Brands Are Using AI and What They’re Not Willing to Hand Over Just Yet
While brands overwhelmingly turn to AI to get more out of their marketing investments, not everyone is…
Macy’s CEO Says Store’s Entire Marketing Machine Needs “Re-Engineering”
Looking to put a charge into what’s been a lackluster performance in a challenging environment, Macy’s is set…
Study: Customers Are Finally at the Core of Retailers’ Marketing Efforts
Retailers are placing customers first when it comes to their business initiatives now that it’s clear…