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Levi’s

How Ponce Denim Company Became the United Nations of Denim Brands

How do you tempt consumers to buy more of something they already own a lot of? That’s the question…

Levi’s Named ‘Most Buzzed’ Denim Brand of 2015

YouGov’s Brand Index has just published its 2015 Best Brand Rankings, revealing that Levi’s was the ‘Top…

Levi’s Responds to Accusations of Sexist Pricing Policies

Levi Strauss & Co. has denied claims that they have sexist pricing policies after being singled out by The…

Levi’s Receives LEED Platinum Rating for Nevada Distribution Center

Levi Strauss & Co. made another move toward the company’s goals of environmental sustainability when they…

NRF: Why Levi’s and Academy Sports Apply Analytics to Merchandising

For Levi's Strauss & Co., omnichannel is anywhere a consumer interacts with the brand. So with 50,000 retail…

Jeanologia to Customize Jeans at the Super Bowl

Fans attending the NFL Experience leading up to Super Bowl 50 on Feb. 7 at Levi’s Stadium in Santa Clara…

Levi’s to Release Limited Super Bowl 50 Collection

Levi Strauss & Co, official legacy partner of the San Francisco Bay Area Super Bowl 50 Host Committee, has…

6 Times Textiles and Technology Teamed Up to Change Apparel in 2015

Move over, Fitbit. If apparel brands get their way, health-conscious consumers will soon be ditching their…

Year in Review: Levi’s Top Moments in 2015

Levi’s knows how to make jeans and headlines. From advancements in sustainability to in-store technology, the…

Levi’s Hires Nike Retail Veteran

Levi’s is taking a page out of Nike’s playbook. Levi Strauss & Co. announced that Carrie Ask, vice president…

Shuffle Board: Walmart, J.C. Penney, Levi’s Name Executive Hires

Three U.S. retail companies announce key leadership changes as 2015 draws to a close.

Levi’s Vintage Clothing Celebrates 100 Years with Cone Denim

Levi’s Vintage Clothing is celebrating the 100th anniversary of their partnership with Cone Denim with their…

Calvin Rucker Founders on Crafting Chic and Tough Clothes for Women

Twenty years ago, Caroline Calvin and Joie Rucker were sitting in a dark bar in San Francisco when they…

Levi’s Searches for Young Talent with Student Design Competitions

Levi’s is looking for inspiration from tomorrow’s designers as the company joins up with students on two new…

Pensole Teams Up with Levi’s For Student-Designed Shoe Collection

Denim and sneakers are part of the American uniform, and now there’s a class that explores their…