Pomellato to Stage Paris Exhibit
Gen Z
Gen Z Consumers Represent $44B in Purchasing Power—and They’re Loyal to Brands That Impress
Brands have been tailoring tailoring both products and marketing to attract a younger generation of…
Generation Z and China Will Take Luxury Fashion Market Where it’s Headed, Bain Says
Luxury fashion is poised for growth, and both the Gen Z cohort and Chinese consumers in particular, will…
Gen Z’s Sneakerheads Have Shoe Sellers Rolling Out New Kicks Faster Than Ever
Shoe companies are chasing Gen Z sneaker aficionados with ever-faster pace of new releases, leaving smaller…
WWD Recommends
BOPIS Adoption Rates Show Gen Z Loves a Sure Thing
More than 40 percent of Gen Z and young millennials like that BOPIS confirms product availability before they…
Survey: Consumers Expect More from Online Shopping Than Ever Before
Most consumers now expect five-star experiences from brands and retailers, both online and in-store, and…
Gen Z Consumers Favor YouTube Over Facebook When it Comes to What Influences Them
Gen Z consumers are influenced by online platforms, but Facebook is far from the top of their list.
Report: E-Commerce Hasn’t Replaced Traditional Retail, Even for Millennials and Gen Z
While the rise of e-commerce has undoubtedly changed the retail landscape, physical stores still have a…
Half of Millennials and Gen Z Will Abandon Unsustainable Purchases
If brands and retailers want to appeal to millennials and Gen Z, it's go green or bust.
3 Fashion Takeaways From Coachella
Coachella wrapped up Sunday, leaving behind lessons to learn about Gen Z and millennial fashion trends.
Connecting With Gen Z Through Video Shopping, Streetwear and Blockchain
Dropp.TV's platform gives content creators a place to connect with screen-obsessed young consumers in search…
Is Gen Z’s Affinity for Amazon on the Decline?
A new survey of 4,000 U.S. consumers indicates that Amazon may not be quite so popular with teens after all.
Nearly 75% of Gen Z Women Discover New Brands on Amazon
All signs point to Amazon's tightening grip on young, impressionable shoppers.
This Startup May Have Cracked the Code on Gen Z Shopping
Dote has raised $23 million to build a shopping experience just for the social-happy, mobile-obsessed young…
Vans, Lululemon, Amazon are Most Popular Among Teens, Report Finds
Piper Jaffray release its semi-annual survey on teens looking at what they buy, the brands they love and the…
Revolve Courts Gen Z With Newly-launched Site
The Revolve Group launched its newest venture this week: an e-commerce site called Superdown, which caters…