Pomellato to Stage Paris Exhibit
Gen Z
Video Is the X Factor for Reaching Gen Z
Video apps, platforms and strategies are proving to be retail's new way of reaching a generation that lives…
Survey: Consumers Would Switch to Brands That Text Back
The popularity of text-only communication extends past the social world and into the field of…
Gen Z Just Got a New Digital Shopping Destination
Complex is the latest youth-oriented brand to give culture-conscious consumers a seamless new way to shop.
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Dolls Kill’s $40M Funding Could Put the Fringe Brand on the Mainstream Map
Dolls Kill has raised a whopping $40 million in new Series B funding—and has gained the muscle of a former…
Teens’ Holiday Wishlist Reveals Big-Ticket Taste for Luxury, Survey Says
According to a holiday survey from Piper Jaffray, Gen Z consumers are hoping for big-ticket and luxury items…
The Ultimate Playbook on Cracking Consumer Loyalty
Still think customer loyalty is driven by points doled out as part of patchwork reward schemes? Good luck…
What Really Drives Engagement, Excitement and Incremental Sales? It’s Complicated
Consumers are demanding more and more from their retail experience whether they are shopping online, in store…
Gen Z’s Written a New American Dream, and Brands Can’t Risk Missing Out
Gen Z expert Matt Britton shares how Gen Z will reshape consumerism to better suit their nomadic…
Can B Corp Certification Help Companies Align with Gen Z Values?
B Corp Certification provides a comprehensive evaluation of a company's impact that goes beyond products and…
How Adidas’ Sustainability Messaging Crushes Reformation, Levi’s and Everlane
Sustainability has something Launchmetrics calls "media impact value," which quantifies, in monetary terms…
With Flip Fit, Young Denim Shoppers Vet Potential Purchases with Peers
The makers of Flip Fit are looking to bring back the social element that was once an integral part of the…
Denim Reads: Gen Z Reimagines ‘Shop the Look’ and the Bride Wore Off-White
From edgy bridal to closet accounts, Gen Z consumers (and younger) are reimagining new ways to dress and shop.
Survey: More Than Half of UK Gen Z Women Don’t Know What ‘Fast Fashion’ Means
According to the survey, 58 percent of U.K. women aged 16 to 24 don't know what "fast fashion" refers to.
30 Percent of Gen Z Says Paying With Crypto In Two Years Isn’t Far-Fetched
A new study taking the pulse on Gen Z's attitudes toward payments can help retailers serve this open-minded…
Will Gen Z Pay Extra for Goods That are Locally Sourced and Sustainable?
Gen Z's desire for health and wellness—and a willingness to pay for it—is changing the retail…