Consumer Behavior
Consumers Expect a Higher Level of Personalization as Tech-enabled Solutions Shifting Purchasing Habits
A survey of more than 8,000 global consumers from Klaviyo reveals how shoppers interact with brands today and…
U.S. Consumers Fret Over Tariffs; Canadians to Vote With Their Wallets
Consumers throughout North America have concerns over their spending amidst President Trump's tariff barrage.
Subscription Services Have Consumers Trading Loyalty for Access to Premium Shipping
New data from UPS Capital reveals key consumer subscription trends and high expectations.
Gen Alpha Is Already Thinking About Their Financial Futures
A recent study looks at how the youngest generation is saving up for the future and the top 10 companies…
Gen Alpha Is Already Thinking About Their Financial Futures
A recent study looks at how the youngest generation is saving up for the future and the top 10 companies…
Do Retailers Ambitious AI Goals Align With Consumer Expectations?
A new report examines surveys from retail executives and U.S. consumers on the evolving role of AI in retail.
Gen Z Are Second Guessing Taking Consumer Advice From Social Media
More than 75 percent of Gen Z Americans actively seek financial advice or information online.
Yotpo Research Reveals Leading Consumer Trends
The research initiative analyzes 51 million product reviews across 20,000 stores.
Has the Age of Digital Wallets Arrived?
As Zelle records groundbreaking user growth, industry leaders predict a vast expansion in digital wallet…
Yotpo Research Reveals the Leading Consumer Trends to Define Retail Strengths and Weaknesses
The research initiative analyzes 51 million product reviews across 20,000 stores.
65% of Consumers Say They Returned or Exchanged a Holiday 2024 Purchase
New data from Akeneo shows that the most-returned category was clothing, with six in 10 consumers saying they…
90% of Gen Z Tie Clear Vision to Self-confidence, According to Acuvue
The contact lens brand tapped into Gen Z survey data to connect with young consumers in its #SeenWithAcuvue…
U.S. Households Ramp Up ‘Doom Spending’ in Preparation for Possible Pandemic, Tariff Impacts
A new CreditCards.com survey indicates a significant trend of stockpiling and increased purchases fueled by…
Maev Taps Jessica Pegula to Raise Pet Wellness to Athletic Levels
The tennis star is speaking out about prioritizing the same health and wellness for her dogs and herself.
How the State of Consumer Search Continues to Evolve Past Search Engines
Research from adMarketplace reveals America's next-gen consumer behaviors for product and brand search.