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Consumer Behavior

How the State of Consumer Search Continues to Evolve Past Search Engines

Research from adMarketplace reveals America's next-gen consumer behaviors for product and brand search.

How Immersive Shopping Meets the Needs of Gen Z

The latest research reveals that immersive technologies such as AR and VR are the keys to satisfying the…

Bolt CEO Justin Grooms Explores the Surging Use of BNPL in Consumer Finance

In an exclusive interview, Grooms discusses the integration of buy now, pay later services with traditional…

Happy Returns Tackles Online Fraud While Working to Improve Online Shopping

Exploring the impact of COVID-19 and Gen Z's preferences on e-commerce, Tim Fehr of Happy Returns outlines…

Verizon 2024 Report Highlights How Connectivity Shapes Consumer and Family Dynamics

Exploring digital-physical shopping trends, the rise in social media and smart device usage, and tech's role…

NielsenIQ Levels Up Market Research With Expanded Omnishopper Panel, Capturing 8 Billion Consumer Purchases

Enhanced capabilities aim to deliver greater insights into consumer behavior and to empower brands and…

Consumers Turn to Side-hustle Businesses to Build Personal Wealth

A new report looks at the entrepreneurial trends for 2025.

Chinese Consumers: Apparel Brand Loyalty Is ‘Fleeting’

Consumers in China are brand loyal when buying luxury goods, but that's not true for apparel where shoppers…

Are AI Shopping Assistants Manipulating Consumers?

A recent study reveals that 70 percent of consumers feel emotionally manipulated by AI, sparking debate on…

Deloitte 2025 Retail Forecast: Surge in Consumer Spending and AI Integration

The company's 2025 outlook expects consumer spending to grow at a pace of 3.1 percent.

Gen Z Turns to Yuzu, RedNote to Embrace a Deeper Sense of Community

Amid potential TikTok restrictions, Generation Z is redefining their social media priorities, choosing…

Recurly Report Highlights Shift in Subscription Economy: Acquisitions Down, Retention Up

Analyzing trends from millions of users, Recurly's latest report emphasizes the importance of personalized…

Bouqs Is Infusing ‘Puppy Love’ and ‘Good Vibes’ Into Valentine’s Day Through Two Collaborations

The modern floral brand's CEO Kim Tobman talks to WWD about Bouqs' "logistics of love" game plan and…

How FabFitFun’s Katie Kitchens Is Helping Brands Push Perspective From Discovery to Loyalty

The founder talks about finding key trends, longtime subscribers and the company's expansion into buzzy new…

New SAP Emarsys Report: 83% of Consumers Feel Brands Don’t Value Their Loyalty

SAP Emarsys highlights the gap in brand loyalty and consumer value, urging personalization.