Pomellato to Stage Paris Exhibit
Adidas
Adidas was founded on August 18, 1949, by Adolf “Adi” Dassler following his legendary split with brother Rudolf “Rudi” Dassler. Together they ran a pioneering footwear company for nearly 30 years before parting ways following World War II. Their breakup is one of the most legendary stories in athletics — and created one of its biggest rivalries. Rudolf went on to found Puma. Both companies remain based in the Dasslers’ hometown of Herzogenaurach.
Adidas is now a multinational giant providing cutting edge athletic wear and fashion and lifestyle products in every major market across the globe. Since its inception, football/soccer has been a core focus, resulting in one of its most enduring hit shoes, the Samba. Originally designed by Adolf in 1949 for football players to wear on icy fields, the Samba has grown into an icon worn by generations of fans. Another core item in its Classics collection is the Stan Smith, which traces its origins to the tennis court in 1965. After facing a financial crisis in the early 1990s, Adidas transformed into a marketing-driven company under then-CEO Robert Louis-Dreyfus. The strategy was a winner. Adidas went public in 1995 and over the years has cemented its place in the culture through partnerships with athletes such as Lionel Messi, David Beckham and James Harden, as well as musicians, models, actors and fashion designers, including the highly controversial Kanye West.
Adidas
Kendall Jenner, Jennie Among the ‘Superstars’ Joining Samuel L. Jackson in Adidas Originals’ Latest Campaign
The spot also stars Olivia Dean, James Harden, Lamine Yamal, Baby Keem and Tyshawn Jones.
The Best Sneakers Releasing in March
Including Virgil Abloh's Air Jordan 1 High Alaska and the Nike Air Max 95 Neon restock.
Sp5der Puts Its Stamp on New Adidas Superstar Collaboration
Young Thug's brand gets two new colorways of the classic sneaker.
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Bad Bunny’s Signature Adidas Sneaker Is Coming Back in Black and White in March
Worn by the artist during his Super Bowl press conference.
Clean200 Tracks the Clean Economy and Fashion Barely Shows Up
The Carbon Clean 200 lists public companies making money in the clean energy economy. Consumer brands make up…
Believe That: Anthony Edwards and Adidas Are Launching a $100 Basketball Sneaker
The budget model is named for his signature shoe slogan.
Adidas’ Cork-Cushioned Mules Are Getting a Cow Print Makeover
The slip-ons have been compared to Birkenstock's popular clogs.
Two of Pharrell’s Limited Adidas Jellyfish Sneakers Are Getting Wider Releases This Week
Triple Black and Royal Blue both dropped in single outlets last year.
Stanley 1913 Expanding Into Accessories
The brand best known for its drinkware is launching backpacks, totes and other products.
The Top Five Sneakers From the 2026 NBA All-Star Game
Including the Kobe 3 Protro and LeBron 23 from Nike's "Warning Label" collection.
Adidas Welcomes Peso Pluma as New Brand Partner
The artist has helped to bring Mexican music to the global stage.
NBA All-Star Weekend 2026: All the Sneaker Releases to Know
From special-edition Kobes and Foamposites to Air Jordans and Adidas, here's where to find the event's top…
How One Top Soccer E-Tailer Is Gearing Up for the World Cup Boom
Nike and Adidas are expected to dominate in this year's FIFA Men's World Cup.
Kobe Bryant and Nike Still Dominate Basketball Sneakers, According to StockX Resale Data
Ja Morant's down year hasn't stopped him from becoming the second bestselling signature athlete.
Willy Chavarria Turns Adidas Shell Toe Into Steel Toe Compton Cowboy Shoes
Releasing alongside a Harden Vol. 10 with another floral pattern.