Pomellato to Stage Paris Exhibit
Adidas
Adidas was founded on August 18, 1949, by Adolf “Adi” Dassler following his legendary split with brother Rudolf “Rudi” Dassler. Together they ran a pioneering footwear company for nearly 30 years before parting ways following World War II. Their breakup is one of the most legendary stories in athletics — and created one of its biggest rivalries. Rudolf went on to found Puma. Both companies remain based in the Dasslers’ hometown of Herzogenaurach.
Adidas is now a multinational giant providing cutting edge athletic wear and fashion and lifestyle products in every major market across the globe. Since its inception, football/soccer has been a core focus, resulting in one of its most enduring hit shoes, the Samba. Originally designed by Adolf in 1949 for football players to wear on icy fields, the Samba has grown into an icon worn by generations of fans. Another core item in its Classics collection is the Stan Smith, which traces its origins to the tennis court in 1965. After facing a financial crisis in the early 1990s, Adidas transformed into a marketing-driven company under then-CEO Robert Louis-Dreyfus. The strategy was a winner. Adidas went public in 1995 and over the years has cemented its place in the culture through partnerships with athletes such as Lionel Messi, David Beckham and James Harden, as well as musicians, models, actors and fashion designers, including the highly controversial Kanye West.
Adidas
Euromonitor Reveals Top Global Shoe Brands in New Report
Nike, Adidas, Skechers and New Balance are the top four shoe brands in both the world and in the U.S., says…
Athletic Lifestyle Product Is Becoming a Tough Sell in Europe
European sporting goods data predicts sneaker softness as dress trends return.
Bad Bunny’s Newest Adidas Signature Sneaker Will Be Released Soon
The sneaker debuts this month alongside a collection of Bad Bunny x Adidas lifestyle apparel.
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10 Million Pairs Sold: How the Adidas Evo SL Has Become a Runaway Hit
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Adidas’ Hottest Running Shoe Gets Its Loudest Look to Date With an Iridescent Upper
The Evo SL also gets a small hit of faux pony hair for the "Year of the Horse."
Adidas Brings Team USA’s Iconic Denim World Cup Look to the Samba, Superstar and More
The shoes replicate the faux-denim '94 kit with the real material.
Adidas Revives Iconic 1994 USA Denim Soccer Jersey
Adidas Originals launched a throwback collection inspired by the iconic denim-print kit.
Adidas’ Hyperboost Edge Takes Boost Cushioning Into the Future With Pebbled Supercritical Foam
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Despite Macro Challenges, Adidas Is Banking on Its Innovation Pipeline to Drive Growth
Adidas CEO Bjørn Gulden says the new team is a "game changer."
Adidas’ Hottest Running Shoe Gets a New Exoskeleton for Better Containment
Aptly named the Evo SL Exo.
Why Adidas Just Extended CEO Bjørn Gulden’s Contract Through 2030
Since joining the company, the executive executed on his roadmap aimed to make Adidas a "healthy company" by…
Adidas Notches Double-Digit Growth, Forecasts Slower Sales This Year
The German sportswear giant saw sales grow 11 percent in the last quarter of 2025.
Adidas Shares Slide on Cautious Forecast Despite Record-breaking 2025
After double-digit sales growth during 2025, Adidas executives insisted on a more circumspect outlook for the…
Nike, Adidas and Puma to Lead Sneaker Market Growth Via Innovation, Sustainability
ResearchAndMarket says sneaker market's projected compound annual growth rate is 5.6 percent to $126.15…