Pomellato to Stage Paris Exhibit
Adidas
Adidas was founded on August 18, 1949, by Adolf “Adi” Dassler following his legendary split with brother Rudolf “Rudi” Dassler. Together they ran a pioneering footwear company for nearly 30 years before parting ways following World War II. Their breakup is one of the most legendary stories in athletics — and created one of its biggest rivalries. Rudolf went on to found Puma. Both companies remain based in the Dasslers’ hometown of Herzogenaurach.
Adidas is now a multinational giant providing cutting edge athletic wear and fashion and lifestyle products in every major market across the globe. Since its inception, football/soccer has been a core focus, resulting in one of its most enduring hit shoes, the Samba. Originally designed by Adolf in 1949 for football players to wear on icy fields, the Samba has grown into an icon worn by generations of fans. Another core item in its Classics collection is the Stan Smith, which traces its origins to the tennis court in 1965. After facing a financial crisis in the early 1990s, Adidas transformed into a marketing-driven company under then-CEO Robert Louis-Dreyfus. The strategy was a winner. Adidas went public in 1995 and over the years has cemented its place in the culture through partnerships with athletes such as Lionel Messi, David Beckham and James Harden, as well as musicians, models, actors and fashion designers, including the highly controversial Kanye West.
Adidas
Anthony Edwards Reveals His Sneaker Collaboration Debut With Hellstar
Likely releasing during NBA All-Star Weekend.
Bad Bunny’s Super Bowl Halftime Show Sneakers Generate $1.6 Million in Media Exposure for Adidas
The musician debuted a new colorway of his first signature shoe with Adidas during the performance.
Bad Bunny’s Adidas Sneaker From the Super Bowl Just Got a Surprise Release
Bad Bunny debuted an all-white BadBo 1.0 during his halftime performance.
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Here’s What Sneakers Bad Bunny Wore for His Super Bowl Halftime Performance
Benito used the occasion to debut a new look for his first signature sneaker from Adidas.
Bad Bunny’s New Adidas BadBo 1.0 ‘Rise’ Makes Press Conference Debut Before Super Bowl Show
He wore the "Rise" colorway at the event.
Bape and Adidas Gear Up for the World Cup With Three Sneakers and Two Riffs on Iconic Jerseys
Including the Samba and the USA's famous denim jersey from the 1994 World Cup.
Adidas Opens First U.S.-focused Soccer Store Amid World Cup Mania
The first Adidas U.S.-only soccer-focused store opened at the American Dream Mall, featuring performance…
Bad Bunny’s First Signature Adidas Sneaker Gets a Surprise Release After His Three Grammy Wins
Only 1,994 pairs have been released.
Adidas Sees Double-Digit Growth in Q4, Record Sales in 2025 Despite ‘External Turbulence’
Preliminary number show revenues reached 6.08 billion euros in Q4, up from 5.97 billion euros the same time…
Adidas Sees Double-Digit Growth in Q4, Record Sales in 2025 Despite ‘External Turbulence’
Preliminary number show revenues reached 6.08 billion euros in Q4, up from 5.97 billion euros the same time…
Adidas Y-3 Is Dropping Super Aggressive and Realistic ‘Beast’ Soccer Shoes
The shoes are returning 20 years after the boots dropped for the World Cup.
The Best Sneakers Releasing in February
Including the Air Jordan 6 "Salesman" and Adidas' Pharrell Jellyfish lookalike Adistar XLG 2.0
Foot Locker Is Releasing These New Air Jordans Early at NBA All-Star Weekend
Along with more high-profile drops, athlete appearances and basketball activations.
Willy Chavarria’s New Adidas Megaride AG Finally Has a Release Date
The sneaker first appeared on the designer's spring/summer 2026 runway show in Paris last June.
Adidas and Edison Chen Celebrate Lunar New Year With Superstar Dress Shoe and Qi Flow Sneaker
The latest collection from the duo aims to celebrate Chinese cultural heritage and the Year of the Horse.