Ganni is reminding consumers that it has never labeled itself a “sustainable brand.” However, it is working to be a more transparent and responsible one.
Ganni’s 2025 Sustainability Report goes into detail on how the Scandinavian brand is achieving this through a renewed Gameplan 3.0 strategy for 2026-2028.
The strategy builds on Ganni’s Gameplan 2.0, which focused on climate action and biodiversity, material innovation, circularity and traceability and social impact. Gameplan 3.0 will target three pillars of progress regarding women, climate and innovation.
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“While our ambition remains unchanged, Gameplan 3.0 sharpens our focus on where Ganni can have the greatest impact and how we future-proof the business in the face of evolving legislation, even where the path forward is not yet fully defined,” the brand stated in the report.
Under the women pillar, Ganni aims to advocate for living wages, formalize its support for UN Women and ensure safe workplaces. In Gameplan 3.0, Ganni is extending audit and assessment coverage to include Tier 2 suppliers. The brand’s goal is to have 100 percent of Tier 1, Tier 1+ and Tier 2 suppliers covered through social audits or assessments by 2028.
Ganni’s commitment to 50 percent reduction in absolute emissions across Scope 1, 2 and 3 by 2031 from a 2021 baseline remains the same. However, the brand said it shifted its goal from 2027 to 2031. The brand noted that it is a direct result of getting its goal verified by the SBTi, which requires near-term targets to be set at least five years after approval and within 10 years of the baseline.
With its products accounting for up to 70 percent of the company’s carbon footprint, Gameplan 3.0 focuses on a preferred materials strategy and end-of-life solutions, including moving recycling pilots to fully operational setups.
Ganni’s innovation pillar largely focuses on scaling its use of “fabrics of the future.” However, in the report, Ganni noted that it would be “unrealistic not to acknowledge the significant challenge these next-generation materials and technologies are facing today, particularly around investment and adoption by the fashion industry.”
During the next three years, the brand said it will need to work, test and collaborate with next-gen materials for longer time periods, to ensure commercial feasibility and viability, without compromising at all on quality and durability.
Ganni emphasized that it works in three-year cycles. The timeframe allows the company to engage in the topics and focus on realistic goals.
While the brand is looking ahead, the report also highlighted sustainability wins from the past year. In 2025, Ganni achieved a 32 percent reduction in absolute carbon emissions and 85 percent of all materials Ganni used were classified as “preferred” according to the brand’s internal Fabric Score tool. Cotton made up 46 percent of the brand’s material use, followed by polyester (15 percent), leather (12 percent) and wool (11 percent). Organic cotton accounted for 88 percent of the cotton total. The remainder was split between recycled cotton and conventional cotton.
Additionally, the brand’s Living Wage Program, a supply chain initiative that assesses living wage benchmarks based on regional costs of living, continued with eight suppliers. Ganni’s goal is to have 100 percent of core suppliers, which represent 80 percent of its business in volume and value, paying a living wage or receiving a living wage premium by 2028.
