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Fila’s Lifestyle Footwear and Major K-pop Concerts Fuel Q1 Growth for Parent Misto Holdings

Consolidated revenue in the first quarter of 2026 increased 4.2 percent to 1.3 trillion won.

Fila parent company Misto Holdings delivered another quarter of growth despite continued macroeconomic uncertainties.

According to the South Korean company, consolidated revenue in the first quarter of 2026 increased 4.2 percent to 1.3 trillion won from the same time last year. Operating profit in the first quarter was 193.7 billion won, up 19 percent year-over-year.

The company noted that its most recent results was driven by the continued growth in the Acushnet golf business and improved profitability in the Misto segment. In particular, restructuring effects from the U.S. business and portfolio optimization strategies contributed positively to profitability improvement, Misto said.

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By segment, the company said that its Misto division, which includes the Fila brand, recorded revenue of 185.8 billion won in the first quarter. Although revenue declined year-over-year in the segment due to the restructuring of its U.S. business, revenue excluding the U.S. operations increased 3.8 percent, maintaining stable growth momentum, the company said.

The Greater China business maintained double-digit growth and further established itself as a key growth driver for the company. Major K-fashion brands, including Marithé+Franҫois Girbaud, Matin Kim, Rest & Recreation, and Raive continued to strengthen their presence across Mainland China and Hong Kong. In particular, increased tourism traffic driven by major K-pop concerts and cultural events in Hong Kong contributed to stronger retail traffic and robust sales growth for K-fashion brands.

What’s more, Fila continued to strengthen its lifestyle footwear category centered around the “Echappe” franchise, while expanding consumer engagement through its new “Glio” lineup. Reflecting current fashion trends such as low-profile silhouettes and balletcore aesthetics, Glio received positive market responses shortly after launch.

In apparel, Fila further enhanced competitiveness through its Knit Track line, which recorded 74 percent sales growth during the first 12 weeks of the 2026 spring/summer season compared to the same period of the previous fall/winter season. It emerged as a new signature item within the apparel category.

As for the company’s Acushnet segment, the company’s U.S. golf subsidiary, revenue grew 8.0 percent to 1.1 trillion won in the first quarter from the same time last year. Operating profit increased 6.9 percent year-over-year to 171.5 billion won, despite higher tariffs and increased marketing expenses related to new product launches, supported by favorable foreign exchange effects and overall sales growth.

Misto noted that this growth was supported by increased demand for Titleist T-Series irons, the newly launched Vokey Design SM11 wedges, and higher average selling prices of Pro V1 golf balls.

Ho Yeon “Aaron” Lee, chief financial officer of Misto Holdings, said in a statement that despite continued macroeconomic uncertainties, the company “maintained stable growth momentum” in the first quarter based on “strengthened brand competitiveness” and “operational efficiency improvements.”

“Moving forward, we will continue to solidify our sustainable growth foundation through expansion in Greater China, enhancement of our brand portfolio, and profitability-focused management,” Lee added.