As Deckers Brands continues its winning streak of quarterly growth, the footwear company is expecting to further cash in on its star Hoka and Ugg brands in the coming years.
On Thursday, Stefano Caroti, president and chief executive officer of Deckers Brands, gave analysts on the company’s fourth quarter 2026 earnings call a look at what to expect in the coming years via a multiyear growth framework through fiscal 2030.
The CEO said that the company’s vision in the time period is to “further elevate” the Hoka brand’s positioning as the “leading performance brand through disruptive innovation and enhanced lifestyle appeal.” As for Ugg, the executive noted that Deckers will focus on driving the brand’s momentum forward as it evolves iconic franchises to expand category adoption while cementing the brand’s position as a leading premium lifestyle brand.
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Between fiscal 2028 and 2030, the company said it expects net consolidated sales to increase high-single-digit percentages annually. Deckers also expects the Hoka brand to increase low-double-digit percentages, while Ugg to increase mid-single-digit percentages annually.
More specifically, at Hoka, the company noted that the brand has a “strong healthy order book,” with innovation stories across road and trail have been “very well received” by retail partners.
“All of this is on the back of strong spring sell-throughs across new models,” Caroti told analysts. “[The] Gaviota, Mach, Speedgoat 7 are all performing well in the marketplace. Regarding lifestyle, we’re starting to see green shoots in our lifestyle business with Mafate Speed 2 and Bondi 7 leading the charge.”
The CEO added that the company also plans to expand its Hoka retail footprint in proportion with the growth of the brand. Hoka has recently opened stores in Berlin, Milan, Chamonix, the birthplace of the brand, Caroti noted. “We continue to build and open stores in Asia, especially in China,” he added. “We anticipate 20 to 25 store openings per annum, which is what we have been doing over the past couple of years.”
All of this comes as Caroti said that there is “significant opportunity ahead across categories, channels and geographies,” all supported by marketplace execution.
“We remain highly confident in our brand portfolio’s ability to deliver high single-digit revenue growth on a consolidated company basis for our fiscal year 2030,” Caroti said. “Over this period of time, we anticipate the composition of our revenue growth to be consistent with what we’ve been communicating with direct-to-consumer growing faster than the wholesale channel – and international growing faster than the U.S. region.”
To support the company’s longer-term growth outlook, Caroti noted that Deckers will focus its investments on category-defining product innovation, brand marketing, including greater localization of regional content, and direct-to-consumer capabilities that drive lifetime value.
As for technology advancements, the company will look towards the responsible use of artificial intelligence designed to support gains in productivity, efficiency and consumer acquisition and connectivity.
“Taken all together, these investments are designed to further build brand heat, deepen consumer engagement an enhance our industry-leading operations, positioning Deckers to deliver operating expense leverage beyond this fiscal year,” Caroti added. “As such, our fiscal 2028 to 2030 framework incorporates maintaining strong operating margins through industry-leading full price selling, disciplined marketplace execution and realizes the benefits of our multiyear investments.”
Analysts seem to agree that this strategy will work. BNP Paribas Equity Research senior analyst Laurent Vasilescu wrote in a note that his firm “applauds” the framework laid out by Caroti on the earnings call.
“[Thursday’s earnings] call was a wakeup call for long-term shareholders, in our view, as Deckers provided a multiyear framework of high single-digit top line and low double-digit earnings per share growth for fiscal 2027 and through fiscal 2030,” Vasilescu wrote. “We applaud this framework as Deckers continues to marathon double digit earnings growth for the last nine years.
Nearer term, Vasilescu said that investors were “sprinting” to pencil quarterly dynamics for first quarter 2027 but that they should remember that Deckers sprints past any quarter guides when it reports.
Williams Trading equity analyst Sam Poser seems to agree with Vasilescu. “The Hoka team continues to do a far better job than the other 16-year-old brand of managing its distribution and SKU count,” Poser wrote in a note after the company’s fourth quarter earnings call on Thursday. “Though it may appear counter intuitive for a running brand, being slow and steady wins races.”