Joining the likes of Gentle Monster and Songmont, DKNY has opened its first China flagship on Huaihai Middle Road, a lively thoroughfare in downtown Shanghai.
The store, which marks a new chapter for the brand in the Chinese market, is meant to connect with local consumers through the lens of “the energy and attitude of New York City,” according to Jeff Goldfarb, executive vice president of G-III Apparel Group, which purchased DKNY’s parent company DKI in 2016.
“Shanghai is one of the world’s most influential fashion markets and a natural fit for the brand’s confident, versatile style. As we continue to expand across China, we look forward to connecting with consumers through elevated retail experiences and collections rooted in the energy of city life,” Goldfarb said.
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Located on the ground floor of the shopping destination Lady Huaihai, which is operated by the local state-owned Bailian Group, the 245-square-meter DKNY flagship was previously occupied by Seletti, the Italian design brand.
With polished aluminum, accents of wood and plush yellow upholstery reminiscent of yellow cabs, the store also highlights visuals from its latest spring 2026 campaign featuring Hailey Bieber.
DKNY’s latest ready-to-wear, footwear, handbags and accessories from its spring 2026 collection are available at the new address.
To fete the opening of the store, the brand put on a traditional lion dance on Saturday.
Donna Karan, the flagship brand of DKI, was the first American designer to open a fashion store in China.
In 1993, Donna Karan opened a shop in Shenzhen and was also sold at the Hong Kong luxury department store Joyce.
DKNY was subsequently distributed by ImagineX, a business branch of Joyce’s parent company The Lane Crawford Joyce Group.
In 2017, a year after acquiring DKI, G-III forged a joint venture with investment fund Amlon Capital to produce and market women’s and men’s apparel and accessories under license for Donna Karan and DKNY in China. DKNY opened its Tmall flagship the same year.