Latest in Marketing and Promotion
Gap Ad Budget Spikes
NEW YORK — Gap Inc. is boosting its fourth quarter ad budget by approximately 30 percent over year-ago…
When Hands Off Is Right On
NEW YORK — What can a fashion brand do when it’s hit by bad p.r. or a scandal? The prescription, in most…
Warnaco Loses $12.8M in September
NEW YORK — The Warnaco Group Inc. continued to bleed red in September as reorganization costs more than…
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When Do Scandals Sting?
It's the X factor. Scandals and bad publicity of any sort have evolved into one of lifestyle marketing's…
A Profile of Today’s Baby Boomer
NEW YORK — They’re America’s largest generation and control half the country’s consumer budget, making them a…
Delta Companies Improve Profits
NEW YORK — Delta Mills Inc. and Delta Apparel Inc. each managed to improve first-quarter results, despite the…
The New York Times Co. Buys Remainder of IHT
NEW YORK — The New York Times Co. Tuesday agreed to buy the 50 percent stake in the Paris-based International…
Boomers Growing Fast But Fashion Steers Clear
NEW YORK — What are fashion labels loathe to do? Take aim at baby boomers as their primary marketing target…
Trend Spotters Play It Safe
NEW YORK — Call it trend spotting’s reality check.
True, it’s a premise that, at first blush, seems something…
Where The Action Is
NEW YORK — Where are people buying most of their apparel? That depends on whom one asks.
In WSL’s "How America…
Jones Focuses Marketing
NEW YORK — Jones Apparel Group has realigned its marketing department, promoting Stacy Lastrina to senior…
Jessica: The Face of Calvin
NEW YORK -- Jessica Miller is getting a lot of face time this fall at Calvin Klein Inc. Multipage…
Coping With Consumers’ Choices
NEW YORK -- Apparel marketers are facing a consumer climate that's bleak -- but it's not barren. While…
CARTOON CHARACTERS GAIN GROUND IN BEAUTY
NEW YORK -- SpongeBob SquarePants and the Pink Panther are joining Mr. Bubble and Bonne Bell on mass…
Name Game Growing Stale
NEW YORK — The back-to-basics movement is gathering momentum among fashion shoppers.
A quest for value, acceler…