Latest in Marketing and Promotion
Affluent Appeal? Show Some Emotion
Affluent Americans are rejecting the use of the word luxurious to describe their lifestyles, posing a…
Fashion Missing Sizeable Segment
Fashion has been slow to respond to sizing issues because of fears that begin with the unfamiliar tastes of…
Failing to Rise to Women’s Size
Observers say plus sizes could constitute up to 35 percent of the women’s fashion business - if more…
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Hispanic Ad Dollars Go North
Spending on ads aimed at Hispanic consumers has more than doubled in the past five years, to reach $1.89…
‘Warning:’ A Poetic Brand Extension
ATLANTA — Fifty-nine-year-old Judy Cody of Milledgeville, Ga., formerly a churchgoing homebody, has gone…
Fashion’s Eye-Opener
Marketing: Spending on apparel and accessories ads in magazines aimed at African Americans has doubled in the…
Marketing Intelligence: What’s Buzzin’?…Tail Wags Dog (Again)…Counterintuitive – But Lucky
WHAT’S BUZZIN’?: It’s not exactly a secret that marketing buzz can work wonders on fickle, savvy teens and…
Apparel Missing Mark With Hispanics
Hispanics are a must-win audience for the sputtering apparel business. Part II of a series on marketing to…
Hispanics: A Hidden Opportunity
The fashion industry is missing a big opportunity in marketing to Hispanics. Here, an update.
Tuning Out Static
Branding experts discuss the role played by a brand’s initial, visual impression on today’s consumer, said to…
Marketing Intelligence
Walking The Walk: Ralph Lauren’s got it. Tommy Hilfiger doesn’t. And Jay-Z’s could be fleeting.
Street cred…
Vive La Difference
Europeans’ attitudes toward work and life…what causes ideas to spread…jeans’ dollar volume…
Behold the Mayo
NEW YORK — What’s the ultimate challenge in building brand loyalty? Health care services, no doubt, says one…
Media Plays: More Acts Required
NEW YORK — Just what the beleaguered magazine world needs: yet another reason for companies not to advertise.
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A Contradictiion In Store
NEW YORK — It ain’t getting any easier.
Fashion marketers are facing a seismic shift in the psychographic…