MILAN — A new organization is taking shape at Bottega Veneta.
Effective July 1, Alejandra Rositto, currently chief executive officer Americas, will take on the newly created position of global chief commercial officer.
Rositto has been accelerating the growth of the Italian brand in the Americas over the past five years, and in this new role she will be based at Bottega Veneta headquarters in Milan. Previously, she was vice president of U.S. retail at Fendi for five years and before that, she worked at Louis Vuitton from 2003 to 2016, starting as head of marketing and communications in Spain, before moving to oversee client development, digital and retail across Europe and the U.S. Her remit includes retail, wholesale, e-commerce channels, real estate, CRM, private client, retail operations and performance and retail training.
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Nina Zukanovic will succeed Rositto as CEO Americas, effective June 1. She was most recently executive vice president, retail and wholesale North America at Christian Dior.
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Zukanovic previously held leadership positions at Louis Vuitton, Mulberry and Nicholas Kirkwood.
Rositto will be reporting to the incoming global CEO, a position that is still vacant after Leo Rongone’s exit on on March 31 to join Moncler Group. Zukanovic will report to Rositto.
There are currently 61 Bottega Veneta stores in the Americas.
Bottega Veneta is charting a new era under creative director Louise Trotter, who succeeded Matthieu Blazy in January last year.
During Kering‘s Capital Markets Day in April in Florence, CEO Luca de Meo touted Bottega Veneta’s “global leadership in leather goods,” and said he plans to continue to emphasize that it is “firmly anchored in Venice,” eyeing the activation of partnerships in the Italian city to “elevate the communication impact and curate cultural partnerships.”
The ambition is for Bottega Veneta to be one of the top 10 luxury brands in brand equity, he said at the time. Among the goals he cited were to sharpen local resonance in Asia with a 10 percent increase in marketing; strengthen the brand’s leather goods and Intrecciato weave while extending the categories beyond this segment, expanding menswear, ready-to-wear and shoes and reinforce jewelry, both fine and costume; structure gifting and art-of-living to more than double the non-leather component, and increase VIC share by 50 percent by 2030.