Skip to main content
X

World Cup

Nike Says Soccer Sales to Soar on World Cup Hype

Nike, Inc., ever in competition with Adidas to be the biggest soccer brand, said it expects kit, or uniform…

4 Lessons in Global Trade from World Cup

What can the World Cup teach us about international trade? It turns out plenty. There is a popular…

J.C. Penney Woos Latina Shoppers With World Cup Campaign

In J.C. Penney’s (JCP) latest effort on its three-year quest to regain financial footing and instill consumer…

Greenpeace Finds Toxic Chemicals in World Cup Merchandise

As buzz surrounding the 2014 FIFA World Cup in Brazil heats up, major sportswear brands Nike, Puma and…