Pomellato to Stage Paris Exhibit
World Cup
Boss to Be Formalwear Provider for U.S. Men’s National Soccer Team
Head coach Mauricio Pochettino believes the deal will help create a more cohesive team.
EXCLUSIVE: Loewe Is Now an Official Partner of Spain’s National Soccer Teams
The four-year deal covers the off-pitch, travel wardrobes during tournaments in North America, Spain…
EXCLUSIVE: Burberry Drafts Romeo Beckham, Son Heung-min, and Declan Rice for Soccer-fueled Fall Campaign
The British heritage brand leans into sports culture just in time for the World Cup, featuring a star-studded…
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Kids of Immigrants Is Turning a Classic Nike Soccer Boot Into a Sneaker Mule
Coming in two colorways just ahead of the World Cup.
Flavor Flav, Ashley Nicole Moss, and More Star in Lotto’s 2026 World Cup Soccer Campaign
The campaign features a 90-second film by director Anthony Mandler.
Timothée Chalamet, Lionel Messi and More Appear in Star-studded Adidas World Cup Short Film
The five-minute spot casts the actor with soccer legends from the past and present.
FIFA x Boggi Milano Capsule Honors World Cup Winners
Last December Boggi was named official formalwear partner of FIFA World Cup.
Brazil’s World Cup Away Kit Inspires This Colorful Air Jordan 3
Fitting for the creativity that defines the nation's approach to the sport.
EXCLUSIVE: Axia Time Creates Custom FIFA World Cup Timepieces
The Swiss-made watches for the upcoming global soccer tournament will drop at the beginning of May.
The Hottest Spots to Visit in Every FIFA World Cup 2026 Host City
Here, WWD Weekend picks some of the best places to stay, eat, shop and explore in each city.
Adidas and Audi Formula 1 Team Unveil Special Collection for the Miami Grand Prix
The limited-edition capsule combines 2000s football with Formula 1 style.
Levi’s to Create Fanwear for Four Teams at FIFA World Cup
The denim brand has been leaning into its sports heritage as it expands its reach beyond jeanswear.
Athletic Brands Jockey for Position in Wake of World Cup Fever
Athletic shoe players will see some sales uptick, but the main event is the marketing play by brands to…
Adidas Gears Up for the World Cup With Handball Spezials Matching 11 Countries’ Away Kits
All but two of the shirts revealed last week are accounted for.
Puma Reveals International Soccer Kits With New York Celebration
The global sports company on Thursday celebrated its international kits at Brooklyn's Domino Square ahead of…