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WNBA

Paige Bueckers Among WNBA Rookies Featured in Coach Campaign

The Dallas Wings player will be joined by Sonia Citon, Kiki Iriafen, Aneesah and Hailey Van Lith in videos…

Reebok and Angel Reese Reveal Second Capsule Collection Featuring Three New Sneaker Styles

"Coral Pink" and "Gold Chrome" hues are featured in the capsule.

Reebok Basketball Signs WNBA Dallas Wings Star DiJonai Carrington

She will wear the brand's Engine A shoe.

Skechers Signs USC Basketball Star Kiki Iriafen as Its First College Athlete Ambassador

She was signed ahead of the 2025 WNBA draft.

Why Temi Fagbenle and Isaiah Stewart Switched to Basketball Shoes by This Barefoot Brand

"I've been wearing Xero Shoes on and off the court. My feet and ankles feel indestructible," said Fagbenle.

Under Armour Adds Style-Savvy WNBA Star Nika Mühl to Its Athlete Roster

"The team behind the Under Armor brand is incredible. They're so innovative, creative and just relentless at…

First Look at A’ja Wilson’s Unreleased Signature Sneaker in a New ‘Hyper Pink’ Colorway

The previously unseen colorway is expected to be released this spring.

This Nike Sabrina 2 Collab Celebrates Women in Basketball — and Beyond

The Titan x Nike Sabrina 2 'Make Space' debuts this month.

Exclusive: Holo Footwear Reveals WNBA Standout Jacy Sheldon’s First Signature Shoe

"We spared no expenses from what she wanted in the shoe," Holo Footwear CEO Rommel Vega told FN.

Nike Celebrates Women in Sports With First Super Bowl Ad in Almost 30 Years

Along with the launch of a brand new 'So Win' T-shirt, which is available now.

A’ja Wilson’s Nike A’One — the WNBA Star’s First-Ever Signature Shoe — Arrives in May

"We worked for over two years to create the Nike A'One to help me redefine the limits of greatness and…

Exclusive: What Happened When WNBA Star Kelsey Plum and Rapper Lay Bankz Met in Memphis?

"[Women have] been taking a back seat for a long time. The energy now is very unapologetic," said Kelsey…

Reebok Is the Latest Brand to Partner With the WNBA, Signing Multiyear Deal To Be an Authorized Footwear Supplier

"With a strong plan, the right resources and the welcoming arms of the WNBA, we're ready to dive in headfirst…

‘Look at the A’ja Wilson Effect:’ Everything the WNBA Star Told FN Before Signing Her New Nike Contract Extension

FN looks back at the most memorable quotes from our exclusive interview with the WNBA star in July.

New Balance CEO Joe Preston Thanks Retail Partners While Accepting Company of the Year Award at FNAA 2024

Preston said that wholesale partners are an important part of the company's overall strategy.