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soccer

Adidas Made a Shell for Its Soccer Cleats in Response to the #BootsOnlySummer TikTok Trend

Saving you from putting cleat to pavement.

A Men’s Magazine Without the Snobbery

Sir! Magazine lands on newsstands May 1 with cover stars actor Ray Winstone, Manchester rapper Aitch and…

Dial Announces ‘Clean Sheet’ Program Partnership With U.S. Soccer Federation and $50,000 Donation

The initiative aims to give back to teachers.

Christopher Ward Named Official Timing Partner for Men in Blazers Media Network

The two companies are kicking off their partnership with the Goodison watch, which pays respect to the…

In the Spotlight: How American Football Aims to Elevate Soccer’s Presence in the U.S. 

The new streetwear brand helmed by Kenny Mac is playing into the sport's growing popularity in the country by…

Rotate, Hummel Create New Danish Women’s Soccer Kit for Players and Fans Alike

Rotate, Hummel, and the Danish Football Federation have redesigned the Danish National Women's Football…

Good Culture Launches Sport Agency Good Sport, Leveraging Women’s Sports

According to a report from the Sports Innovation Lab, 82 percent of brands are planning on raising their…

LF Luís Figo Ventures Into Eyewear With Italy’s Oldest Sunglasses Brand

Soccer champion Luís Figo, who launched his namesake fashion label in 2023, has unveiled an eyewear capsule…

TravisMathew Signs Soccer Star Kealia Watt as Ambassador

The retired athlete will serve as the face of the company's women's collection.

LuisaViaRoma Gives In to Soccer Fascination

The luxury retailer collaborated with Kappa and Florence's main soccer team ACF Fiorentina on the club's…

Paris Saint-Germain Launches Jordan Wings Line With Limited-edition Air Force Jordan High 1 Shoe

The soccer club is opening a pop-up store during Paris Men's Fashion Week, where the shoe retails for 7,500…

Tiffany & Co. Steps Into Italian Soccer Arena Designing Trophy for AC Milan

The LVMH-owned jewelry brand created a silver tray for the storied soccer club's Hall of Fame initiative…

David Beckham Launches Longevity-supporting Supplement Company IM8

The brand launches Monday with two products, a drink powder and a capsule, for daily health support. 

EXCLUSIVE: Rhuigi Villaseñor Named Chief Brand Officer of Italian Football Club Como 1907

As a minority owner, the Rhude designer is tasked with the fashion direction for the club as well as turning…

Cristiano Ronaldo Invests in Personalized, AI-powered Supplement Company Bioniq

This round brings the company's total valuation to $82 million, according to the brand.