Pomellato to Stage Paris Exhibit
soccer
2016 European Footballer Style
Twenty-four European teams will be competing for the title in stadiums across France, with athletes playing…
<b>Adidas</b> Receives Online Backlash for Misspelling “Colombia”
Adidas is being called out by football fans for an embarrassing spelling error in one of its U.S. ad…
Pelé and Maradona Bury the Hatchet at Friendly Game Hosted by Hublot
The Swiss watchmaker enlisted the sporting legends to coach teams for a five-a-side game held in a courtyard…
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Giorgio Armani Dresses FC Bayern München
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Imagine a future where sporting goods will never be thrown away. On Thursday, Adidas introduced Sport…
Neymar Jr Tapped for Replay Ad Campaign, Capsule Collection
The Brazilian soccer player will appear in the brand's advertisements, in addition to designing a special…
Adidas Launches Activewear Aimed at High School Girls
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Weighing the Marketability of Carli Lloyd and U.S. Women Soccer Players
After their Women's World Cup win, Carli Lloyd and her teammates are posed to be breakout stars.
Adidas Has a 3-Prong Plan to Gain Market Share
The Adidas Group mapped out a five-year plan to grow its football, running and Originals categories at an…
Adidas Wants to Share Its Smart-Apparel Sensors With Licensees
Ask most soccer supporters how Germany took home the 2014 FIFA World Cup title and the unanimous answer is…
Soccer Footwear and Apparel Enjoy Double-Digit US Growth
Though not as popular a spectator sport as baseball or football in the U.S. , soccer is becoming increasingly…
New Balance Enters the Global Soccer Market
New Balance is breaking into the soccer category with a global roster of club sponsorships, including…