Reebok
Reebok’s High-Tech Sports Bra Takes Inspiration from NASA Spacesuits
The bra's Motion Sense Technology offers stiffening support during high-impact activity while softening to…
Designers, C-suite Athletic Executives Commit to Exercise as Year-round Pursuit
While the $48 billion ath-leisure sector continues to grow, designers and athletic industry executives put…
7 of the Best Sneakers in Reebok History
Sneaker fanatics pick the ones that had the biggest impact.
5 Times Reebok Made an Impact on Pop Culture
Long before streetwear infiltrated the luxury market, the brand laid the groundwork for athletic and…
Reebok President Matt O’Toole Explains Why Fitness Is the Future
As the brand turns 60, it is returning to its roots.
Ariana Grande, Gal Gadot & Gigi Hadid Take a Stand for Women’s Empowerment
The Reebok ambassadors are headlining a new ad campaign.
Reebok and CFDA Combine Efforts to Spotlight Emerging US Designers
Reebok and Council of Fashion Designers of America launch a new partnership to nurture the future talent of…
Victoria Beckham Opens Up About Spice Girls, Marriage and #MeToo
In the 10 years since she started her signature fashion collection, Victoria Beckham has expanded into other…
Reebok’s Former Creative Director Thomas Steinbrück Talks Shop, Ready for His Next Move
In his two years with Reebok, Thomas Steinbrück opened a Berlin design office, helped create the interiors of…
Reebok Taps Former Nike Executive and Brand Specialist Karen Reuther as Global Creative Director
Her marching orders include partnering with Reebok's "product and marketing teams to deliver innovative…
Adidas CEO Says “Creating the New” Initiative Making Strides
Adidas is focused on its "Creating the New" initiative and reaching five-year goals by 2020 through Speed…
Nathalie Emmanuel to Join Reebok’s Ambassador Team
The "Game of Thrones" actress will join Ariana Grande, Gal Gadot and Gigi Hadid in a female-skewed initiative…
Adidas Profit Jumps 17% in First Quarter, but Currency Issues Cut Into Sales
While currencies issues kept sales down in the first quarter, Adidas did score solid gains from its signature…
Reebok Names Crayola Exec to Head Marketing
She has also worked for Kraft Foods and Henkel.
What Reebok’s New Boston HQ Says About the Future of the Brand
The athletic brand is taking cues from today's startups.