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outdoor
Teva Chases Recycled Materials to Scale Up Sustainability
Teva's transition to 100 percent recycled plastic in its signature straps is just one of the first stops on…
Polartec’s Steve Layton on Leading the Performance Textile Innovator
Polartec's Steve Layton shares his vision for the firm's fabric technologies for outdoor apparel, including…
The North Face Drops 4 New Material Innovations for the Alpine Enthusiast
The North Face launched an innovative new collection of garments and gear serving the mountaineering…
Wrangler Adds a Sustainability Factor to New Outdoor ATG Collection
Wrangler launched its All Terrain Gear (ATG) collection featuring qualities intended for high performance and…
Adidas Outdoor Brand Director Reveals the Strategy Behind the Reorg
The new management team at Adidas Outdoor was brought on to help streamline its many groups into a single…
Mountain Hardwear’s New Ski Collection Features Patent-Pending Gore-Tex Tech
A new collection of Mountain Hardwear ski apparel featuring Gore-Tex prepares consumers to endure harsh…
Performance Footwear to Falter This Holiday As Athleisure ‘Maintains Its Grip’
Athleisure's appeal shows no signs of slowing—presenting true performance brands with a bleak outlook for…
Ski Gear Sales Climb in Europe for the Third Straight Year
The ski market is growing in Europe—except in the U.K., where Brexit uncertainty and a weakened pound likely…
Will 2019 Be the High-Water Mark for Weatherproof Footwear?
Waterproof footwear is on the rise as versatility—from the office, to the gym and everywhere in…
Outdoor Upstart Kathmandu Bets on Surfwear in $234 Million Acquisition
Kathmandu said the deal will broaden its seasonality profile from primarily cold-weather outwear to…
Is The North Face’s Waterproof Innovation the ‘Future of Technical Fabrics?’
The North Face's new technical fabric brings breathability to waterproof material that can withstand extreme…
Outdoor Footwear Looks to Shed Weight with Light-as-air Foams
A boom in activities like hiking, trail running and urban exploring has led to an explosion at retail, but…
Q&A: Adidas Chief Outdoor Officer on How Outdoor is Influencing Mainstream Fashion and Footwear
Adidas Chief Outdoor Officer Greg Thomsen explains why outdoor trends and tech are finding their way into…
The Overlooked Consumer Representing One-Third of Outdoor Sales
Why the outdoor industry's focus on extreme sports could actually be undermining sales.
The Outdoor Apparel Consumer Has a New Face and Some Brands Aren’t Yet Up to Speed
New consumer cohorts and a growing number of minority and urban participants have forced a change in the…