Pomellato to Stage Paris Exhibit
New Balance
Success Story: New Balance Doubles Down on Digital Sampling with 3D Design
The footwear brand leverages tools from 3D software provider Foundry with the goal to make a digital…
Shuffle Board: BJ’s CEO Dies, Biden Names FMC Chair, New Balance Taps Creative Director
After BJ's Wholesale Club CEO Lee Delaney died, EVP Bob Eddy was named interim CEO; President Biden tapped…
New Balance’s New Sneaker Says Basketball’s a Lifestyle, Not Just a Sport
The BB9000, designed more as lifestyle shoe than a basketball sneaker, is now available online at New Balance…
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New Balance Wins $3.9M Trademark Case. Is China Cracking Down on Copycats?
The Boston-based sportswear company won similar trademark-infringement cases in China last year and in 2017.
New Balance Closes Out 2020 With Website Overhaul
Designed by Deloitte Digital, the updated site is 35 percent faster than the previous version and features a…
Olympic Runner Sydney McLaughlin Honors New Balance With the 2020 FNAA Athletic Brand of the Year
The Olympic athlete helped introduce New Balance at this year's Shoe Oscars.
What Went Down When Close Friends Salehe Bembury and Jaden Smith Went on a Hike in California
Smith presented the FNAA Designer of the Year award to Bembury while on a hike in Los Angeles.
Salehe Bembury Is the Brightest Design Star of 2020: How He Made the Leap From Payless to Versace
After years of creating for others, the designer captivated sneaker lovers in 2020 with looks that bear his…
Why New Balance Is the FN 2020 Athletic Brand of the Year
New Balance found its own recipe for success in 2020, featuring new design voices.
Levi’s and New Balance Reconnect for Second Collaboration
Levi's and New Balance reconnect this fall for a line of co-branded sneakers, Trucker jackets and tees.
New Balance Leans on Tech to Catch Nike and Adidas
The athleticwear brand is stepping its retail tech stack, modernizing systems from merchandise planning to…
Exclusive: Concepts’ Tarek Hassan Gets Real About Retail Expansion, His Humble Beginnings & Catering to the Female Consumer
The veteran retailer makes his biggest statement yet with the opening of a new Boston flagship today.
Did Barack Obama Start the Dad Shoe Trend?
When it comes to fashion, the former president's personal style has become something of a long running joke.
Jaden Smith, New Balance Create Vegan Sneaker Brimming With ‘Fearless Independence’
New Balance tapped Hollywood scion Jaden Smith to create a vegan-friendly sneaker that incorporates…
Athletic Brands Hoka One One, On and New Balance Emerge as Top Performers for Comfort Retailers
Core comfort customers are opting to head outdoors in pure performance looks.