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makeup
Patrick Ta on Carving His Own Path in Beauty
Ta chronicled his journey from high school dropout to celebrity makeup artist and leading beauty entrepreneur…
Parisian Brand Statement and Makeup Artist Violette Serrat Team for Jewelry Capsule
The "Her Way" necklace and earrings, featuring a rotund ebony pendant, are the first in the jeweler's…
Smudged, Imperfect Eye Makeup Returns as a Rebellion Against AI Perfection
When messy feels human and stylish in the age of artificial intelligence.
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Olivia Jade Giannulli Launches Makeup Brand O.Piccola
The brand took five years to create and is launching on its website with three bronzer-highlighter duos.
Makeup by Mario, Sephora Team Up on Content Series
Mario Dedivanovic will be starring in a new episodic content series, a joint effort between his brand and the…
Sheglam Doubles Down on ‘Rick and Morty’ With Second Themed Collection
The eight-piece collaboration debuts ahead of the "Rick and Morty" Season 9 premiere later this month.
EXCLUSIVE: Scott Barnes Relaunching Makeup Brand
Barnes is relaunching the brand with his hero product, Body Bling.
The Red Carpet’s Favorite Brow Artist Weighs In on Met Gala 2026 Trends
Jimena Garcia, Chanel's brow artist, is expecting more precise and sharper brows ahead of the 2026 Met Gala.
How Milani Cosmetics CEO Mary van Praag ‘Creates the Magic’
The executive, who has driven Milani to new heights under her helm, is a 2026 CEW Achiever Award honoree.
Haus Labs Taps Kai Schreiber to Welcome Back Its Atomic Shake Lip Lacquer in New Campaign
The transfer-proof, long-wear lipstick returns after it first launched in 2023.
EXCLUSIVE: Kiko Milano Taps Marcelo Gutierrez as Its First Global Makeup Artistry Creative Director
Gutierrez, who has worked with the likes of Madonna, Rosalía and Charli XCX, is tasked with enhancing the…
The Most Extravagant Makeup Looks at the Met Gala Over the Years
From Katy Perry's intergalactic lashes and lips to Doja Cat's tear-stained cheeks.
Makeup Artist Donni Davy Dives Into ‘Euphoria’ Season 3: Moving From the Whimsical to the Feral
Davy spoke to WWD ahead of the long-awaited season premiere.
How to Shop Hailey and Justin Bieber’s Already-Viral Rhode Pimple Patch Collab — Out Now
The festival-inspired, 100-percent hydrocolloid stickers, called Spotwear, are available to buy as of April…
The Young Bunch: Five Brands for Five Categories Seen at Cosmoprof Worldwide Bologna
Five names that stood out at the trade show for targeting Gen-Zers — or simply those young at heart.