Lee
Premiumization Efforts, Higher AURs Paying Off for Kontoor Brands
Kontoor Brands' strategies for premiumizing Wrangler and Lee are boosting revenue and instilling confidence…
Kontoor CEO: ‘Our Strategies Are Working’
Kontoor Brands provided 2022 guidance that included expected revenue of $2.7 billion, a high single digit…
Virtual Store Openings Tease the Future of Shopping
Kontoor-owned Lee and Wrangler opened virtual stores, followed by Hollister and American Eagle debuting AR…
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Report: Kontoor Brands Sustainably Sourced Half of Its Cotton in 2020
Wrangler and Lee parent company Kontoor Brands says it is on track to meet its 2025 goals for renewable…
Kontoor Relies on Demand Creation Strategies to Accelerate Growth by 2022
Kontoor Brands told investors during a Q3 2021 earnings call that its enhanced demand creation focus will…
Lee x Pendleton Collection Includes White Oak Fabrics
Lee and Pendleton Woolen Mills released a men's and women's capsule collection that interprets their…
Activists and Athletes Front Lee Originals Campaign
Lee tapped a diverse group of influencers ranging from athletes to activists to promote its Lee Originals…
Denim is Becoming More Size Inclusive for Women, But What About Men?
The men's plus sized denim category is still lacking, despite an increased push for size inclusivity…
Lee’s 70-Year-Old Chetopa Twill Gets a Modern Makeover This Fall
Lee's Fall 2021 collection spotlights the heritage Chetopa fabric, originally created in 1951 to meet…
Lee and Artistic Milliners Develop Cradle to Cradle Certified Jeans
Lee Jeans and Artistic Milliners are bringing Cradle to Cradle certified bronze and gold products to the…
Scottish Government Honors 40th Anniversary of Lee Jeans Sit-In
The Inverclyde Council marked the 40th anniversary of a historic labor movement involving workers at a former…
Kontoor Brands Opens New Co-Branded Lee and Wrangler Store
Kontoor Brands opened a new co-branded Lee and Wrangler store in Greensboro, N.C., a popular American denim…
Kontoor Sets Sights on New Product Categories to Accelerate Q2 Wins
Kontoor Brands released its Q2 2021 earnings, attributing its success to new product categories…
Workwear With a Twist: Lee Debuts Collaboration With The Hundreds
Lee and The Hundreds collaborated on a new dual-gender collection that merges streetwear and workwear…
During Investor Day, Kontoor Details the Benefits of Casting a Wide Net
Kontoor Brands held its first-ever virtual investor day detailing progress and areas of focus for the Lee and…