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Lee Denim Day to Raise Funds for Breast Cancer Programs

Lee will celebrate its annual Lee Denim Day on October 2, raising awareness and funding for the American…

Surf Meets Americana: Reef x H.D. Lee Capsule Collection

Reef and H.D. Lee are teaming up to launch Shelter Supply Collection, a men’s apparel line. The seven-piece…

VF Corp. Head of Global Jeanswear on the Keys to Comfort in Men’s Denim

VF Corp.-owned Riders by Lee tapped into women’s yoga-inspired denim last year with the launch Heavenly Touch…

Lee Celebrates 125 Years of Design Innovation

As long as 125 years is for an ancient dynasty to rule an empire, it’s even more remarkable when the…

Sudhakar Puvvada to Drive Denim Innovation for VF

VF Corporation is growing its roster of innovation leaders yet again. On Thursday the company announced the…