Skip to main content
X

Kontoor Brands

Denim Brands and Suppliers Team Up for Sustainable Alternatives

Denim brands are increasingly showing up to support (or create) technologies that have the potential to…

Special Collections Give Kontoor Q1 Marketing Edge

Special collections and their accompanying campaigns are driving demand creation for Kontoor Brands.

Shuffle Board: Target, Kontoor Name EVPs, Torrid’s C-Suite Moves, New CMOs at Dickies, PF Flyers

Target Corp. announced a number of updates to its leadership team and Torrid announced changes to its senior…

Scott Baxter’s Kontoor Looking to Grow Through Macro Troubles

The Lee and Wrangler parent company upped its outlook of the year, but its CEO is well aware of the tougher…

Wrangler, Lee Parent Raises Outlook on ‘Cost Savings, Strategic Pricing’

Kontoor Brands raised its 2022 outlook, with revenue now expected to exceed $2.7 billion, increasing…

Premiumization Efforts, Higher AURs Paying Off for Kontoor Brands

Kontoor Brands' strategies for premiumizing Wrangler and Lee are boosting revenue and instilling confidence…

Kontoor Boosted by Supply Chain, Wholesale

The Lee and Wrangler parent saw sales increase last year, using its Western Hemisphere to help sidestep the…

Kontoor CEO: ‘Our Strategies Are Working’

Kontoor Brands provided 2022 guidance that included expected revenue of $2.7 billion, a high single digit…

Wrangler Offers Exclusive NFT With Leon Bridges to Celebrate Brand’s 75th Anniversary

Wrangler will release 75 digitally animated Icon-tier NFTs on Feb. 22 in honor of 75 years of Wrangler denim.

Shuffle Board: New PVH CFO, Nilit and Lindex Tap Sustainability Heads, CEO Shift at Blue Yonder

PVH tapped Zac Coughlin as CFO, Nilit named Sagee Aran chief innovation and sustainability officer, and…

Kontoor Brands and Suppliers Enhance Higg MSI with Dye Data

Kontoor Brands, Cone Denim and Arvind are working together to fill the data gap in sustainable denim…

Fashion Responds to BlackRock’s Call to Purpose

The CEOs of Macy's, PVH and Kontoor weighed in on the latest on "stakeholder capitalism" from uber investor…

Year in Review: Collaborations and Expansion Plans Pay Off for Kontoor Brands

Kontoor Brands looked to compelling collaborations, sustainable innovations and expansion plans to find…

Report: Kontoor Brands Sustainably Sourced Half of Its Cotton in 2020

Wrangler and Lee parent company Kontoor Brands says it is on track to meet its 2025 goals for renewable…

In Fashion: Breaking Down the Corporate Breakups

After years of building up, companies are looking to focus by doing more of what they do best — for now.