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Jimmy Choo boutique Milan
The expanded, refurbished Jimmy Choo boutique in Milan Courtesy Photo

Jimmy Choo

The Jimmy Choo brand was founded in May 1996, when bespoke British shoemaker Jimmy Choo partnered with former Vogue fashion assistant Tamara Mellon to launch a line of high-end ready-to-wear shoes.

Also part of the founding group was Choo’s wife’s niece, Sandra Choi, who started working with him in the 1989 and soon took over designing the shoes. Choi still remains the creative director and designer of Jimmy Choo and has helped turn it into a red-carpet essential for Hollywood stars, writing one of the biggest fashion success stories of the modern era.

Carrie Bradshaw loved and lost her Choos in a memorable “Sex and the City” episode during the early 2000s. Beyoncé sang about them. They’ve also been a favorite of the British royal family (from Princess Diana to Kate Middleton and Meghan Markle) and worn by American first ladies on both sides of the aisle, including Michelle Obama and Melania Trump.  

Choo himself left the brand in 2001 as part of the company’s first sale to Phoenix Equity Partners, and Mellon departed in 2011 after the brand’s acquisition by Labelux. Jimmy Choo was purchased for $1.2 billion in 2017 by Capri Holdings, which in late 2024 will become part of Tapestry.

Jimmy Choo

Capri Holdings’ CEO ‘Disappointed’ With Fourth-quarter Results

The luxury house that owns Michael Kors, Versace and Jimmy Choo saw fourth-quarter and fiscal-year 2024…

Kelly Rowland Commands Attention on Cannes Red Carpet in Fiery Red Strapless Dress With Sweeping Train for ‘Marcello Mio’ Premiere

The singer attended the red carpet premiere of "Marcello Mio" on Tuesday.

Jimmy Choo Names Princess Gauravi Kumari Ambassador for India

She's the cofounder of the PDKF store in Jaipur and a member of the Jaipur royal family.

Sydney Sweeney Embarks on California Road Trip in Jimmy Choo Summer Campaign

Sandra Choi, creative director of Jimmy Choo, called the "Anyone but You" star "talented, confident and…

Princess Beatrice Repurposes Me and Em Floral Dress at Book Release Party With Husband Edoardo Mapelli Mozzi

The British royal supported author Gabriela Peacock for the occasion held at the Broadwick Soho Hotel.

The History of Jimmy Choo: A Look Back at All the Heels and Deals

Get answers to questions about Jimmy Choo's history, its hit heels and the deals that changed its trajectory.

The Glamorous Game: Jimmy Choo, Malbon Golf Merge Sports and Sparkle

The collaboration includes a monogrammed golf bag, a rangefinder case, club head covers and shoe bags.

Jimmy Choo Elevates Golf Essentials With a Malbon Collection

The collection will come out on April 17 online and in select Jimmy Choo stores.

Catering to the Luxury Customer, Michael Kors Has Created a Juggernaut Brand Since 1981: A Company History and Timeline

The brand's Michael Kors and Michael Michael Kors labels offer a broad range of lifestyle categories focused…

Jimmy Choo’s New Made-to-order ‘Couture’ Styles Rise to the Level of Art

The brand worked with a popular LVMH collaborator, the famed Parisian embroidery shop Les Ateliers Vermont…

Wall Street Watches as Tapestry’s Buyout of Capri Draws Nearer

Some are speculating that Tapestry could spin off Versace and Jimmy Choo to pay down debt from the deal.

Idris Elba and Calvin, GCDS Goes Paparazzi Style, Guy Remmers Fronts Jimmy Choo

Idris Elba is in Calvin Klein's latest men's campaign, GCDS took a tongue-in-cheek approach to its latest…

Jimmy Choo Taps Guy Remmers for Men’s Campaign

The British actor gained wider recognition for his portrayal of Theo, Duke of Tintagel in Apple TV's period…

Jameela Jamil and James Blake at Valentino, Charles Jeffrey’s Film Night, Kenzo at the Library

Couple Jameela Jamil and James Blake sat front row at Valentino, Charles Jeffrey showed via film in Paris…

Jimmy Choo Chases the Mediterranean Sun in Spring 2024 Campaign

Model Vivienne Rohner features in the campaign shot by Stas Komarovski in Ibiza, Spain.