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Consumer Behavior

The Social Clutter Conundrum

Brands and retailers have crowded the social sphere, resulting in turned-off consumers.

Consumer Preferences for Experiential Spending Not Changing Anytime Soon

Linda Kirkpatrick, executive vice president of market development in the U.S. at Mastercard, explains.

Multidimensional Marketing: How To Redefine Customer Experiences

From proactive services to solution-based thinking, it's time to update the status quo.

Brand Bonding: The Emotional Connection to Retail and Fashion Brands

Brands that fail to deliver the right product and/or service can destroy their relationship with the consumer.

Former Tyco Executive Girish Rishi Takes The Helm at JDA Software

The executive will replace former chairman and chief executive officer Bal Dail immediately.

Rise of the Machines?

Adopting AI marketing for machine-to-machine transactions.

Intelligence Node’s Hook Unit Launches Fashion Consumer App

The company describes it as the first AI-generated fashion feed.

Fashion’s Old Habits Missing Millennials: LIM College Study

The study also showed a low preference for branded items.

Weekly Retail Sales Decline, but Rising Oil Could Boost Market

The Retail Economist-Goldman Sachs Weekly Chain Store Sales Index fell 0.6 percent.

Apple Tops List of Most Intimate Brands, Which Are Better Earners

Other top brands were: Harley Davidson, Netflix, Nintendo and Samsung.

Think Tank: Finding Beauty Everywhere — and Earning Authenticity

Pau Sabria, cofounder of Olapic, explains.

Report Urges Retail Tactics For Tapping Gen Z Spending Power, Influence

Farla Efros, president of HRC Retail Advisory, highlights key findings from consumer survey.

Retailers Flock to NRF’s Big Show Seeking Solutions, and Insights

Over 500 vendors showcased solutions at the NRF event in New York.

Think Tank: What Sephora Learned From Building a Chatbot With Kik

Bindu Shah, vice president of digital marketing at Sephora, explains.

A Cheat Sheet for Chatbots

Retailers are tapping this tech to connect with e-commerce shoppers for virtual customer service.