Carved in Blue
Denim Mills Want Consumers to Know Them Too
In today’s market, brand positioning is about more than just the brand—it’s also about the mills making the…
Year In Review: The Best of Carved in Blue
Lenzing’s denim business found its own voice in 2016. The producer of wood-based cellulose fibers traded in…
Video Montage: Carved in Blue at Kingpins
This fall, Lenzing’s Carved in Blue was pleased to present their latest ideas and connect with brands, mills…
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Mavi at 25: The Turkish Brand Continues to Move Forward
Known for it’s luxurious, hand-washed denim, perhaps no brand better represents denim’s Mediterranean…
Carved in Blue Heads East: Denim Mills in Vietnam and China
Tricia Carey, Director of Global Business Development for Denim at Lenzing, visits denim mills in Vietnam and…
Imatex: Italian Passion and Innovation
From food to motorcycles, any Italian manufacturer will tell you quality products begin with quality…
Tencel Scores High in New Higg MSI
Apparel brands looking to make less of an adverse impact on the environment now have access to even more…
Amy Leverton Adds Her Flare to Kingpins New York
Amy Leverton is very tired, but you wouldn’t know it talking to her. She just spent the last few weeks on the…
Denim, According to Gen Z
The buying power of the millennials has captured a great deal of attention, but Generation Z is on track to…
SUSTAINABILITY AND INNOVATION ARE A NATURAL FIT
Is vertically integrated manufacturing a gateway to a more sustainable future? For Soorty, the Pakistan mill…
S/S 18 is Equal Parts Fashion and Function
Fashion and function are equals for Spring/Summer 2018—a season that is distinguished by fabrics that can…
Indigo Knit: Denim’s Answer to Athleisure
Athleisure apparel earns high marks for being comfortable and soft—qualities that until recently were…
Patagonia Picks Up Tencel Made from Cotton Fabric Waste
Cotton textile waste isn’t just getting tossed anymore, it’s making TENCEL® and big brands are buying into…
Collaboration and Innovation Are Intrinsically Linked
Collaboration, sustainability and innovation were key themes at Munich Fabric Start, where a global…
Denim Gets Its Day, In China
Denim continues to be a bigger part of fashion weeks worldwide. Lenzing, along with Cotton Incorporated…