Adidas
Adidas was founded on August 18, 1949, by Adolf “Adi” Dassler following his legendary split with brother Rudolf “Rudi” Dassler. Together they ran a pioneering footwear company for nearly 30 years before parting ways following World War II. Their breakup is one of the most legendary stories in athletics — and created one of its biggest rivalries. Rudolf went on to found Puma. Both companies remain based in the Dasslers’ hometown of Herzogenaurach.
Adidas is now a multinational giant providing cutting edge athletic wear and fashion and lifestyle products in every major market across the globe. Since its inception, football/soccer has been a core focus, resulting in one of its most enduring hit shoes, the Samba. Originally designed by Adolf in 1949 for football players to wear on icy fields, the Samba has grown into an icon worn by generations of fans. Another core item in its Classics collection is the Stan Smith, which traces its origins to the tennis court in 1965. After facing a financial crisis in the early 1990s, Adidas transformed into a marketing-driven company under then-CEO Robert Louis-Dreyfus. The strategy was a winner. Adidas went public in 1995 and over the years has cemented its place in the culture through partnerships with athletes such as Lionel Messi, David Beckham and James Harden, as well as musicians, models, actors and fashion designers, including the highly controversial Kanye West.
Adidas
Exclusive: Pharrell on His Adidas Jellyfish Collaboration and Virginia Homecoming: ‘I’m Grateful’
Footwear News catches up with the multifaceted creative following his Virginia Beach pop-up in early October.
Adidas and Pharrell Will Release Their Latest Jellyfish Sneaker in Las Vegas This Weekend
The ultra-chunky model is based on the Adistar Cushion 3 running shoe from 2005.
Adidas Raises Guidance as Q3 Revenue Hits Highest Mark Ever
Revenues reached 6.63 billion euros in the third quarter, up from 6.45 billion euros the same time last year.
Adidas Raises Guidance as Q3 Revenue Hits Highest Mark Ever
Revenues reached 6.63 billion euros in the third quarter, up from 6.45 billion euros the same time last year.
Adidas’ Collection of Brown Sneakers, Slides, Hiking Shoes, and Accessories Lets You Tap Into Fall’s Hottest Hue
What's sleek and high-performing and brown all over?
Nike, Adidas + More Athletic Brands: How Does Their Digital Experience Measure Up?
Catchpoint's report said Nike, Adidas are losing to competitors — New Balance, Under Armour, Hoka — when it…
Justin Bieber Laces Up Adidas Sambas Sneakers for Indoor Soccer Match
He was playing for his team, Skylrk FC, in The League, an indoor soccer league.
This New Adidas Samba Is Covered in Hundreds of Rhinestones
The glistening style is expected to arrive at retail this holiday season.
Adidas Turned One of Its Most Famous Sneakers Into a Wheat Winter Boot
The Superstar Boot is available now, but sizes are already selling out.
Adidas Is Putting Out a New Samba With Pony Hair and Vintage-Inspired Details
Checking off multiple trend boxes at the same time.
Adidas to Enter Safety Footwear in 2026 With New ‘Pro Work’ Line
The first collection is expected to debut in the second quarter of 2026 through select distribution partners…
Bad Bunny’s First Signature Sneaker From Adidas Has Leaked
An original model for the frequent collaborator.
Bad Bunny Carries Adidas’ Boxing Legacy Onto the Red Carpet in Crispy White Sneakers at New York Film Festival
The lace-up silhouette grounded a tailored, oversize look at the "Barrio Triste" premiere.
The Best Sneakers Releasing in October
Including debuts for the Adidas Anthony Edwards 2 and Nike LeBron 23.
Ruth E. Carter Partners With Pensole Lewis College on Apparel Creation Stu/Deo by Adidas
A ribbon-cutting for the studio was held on Thursday during the Black Footwear Forum.