LONDON — For one night only, a London basement on Oxford Street turned into a summer island nightclub courtesy of Hï Ibiza and Palm Angels. On Thursday night, 400 people waited in line outside the Flannels store on Oxford Street to experience the famous nightclub, and get a piece of the latest collaboration between the two partners.
Hï Ibiza, the multiroom superclub in Playa d’en Bossa that is known for its immersive art installations, and global DJ residencies, teamed with luxury streetwear brand Palm Angels for the second time on a capsule that features five, handmade tie-dye pieces, in orange and gray. Prices range from 125 euros for a cap to 395 euros for a hoodie.
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“We see Palm Angels everywhere in our clubs,” said Sam Mooney, creative strategy director at Hï Ibiza, “and they have a lot of history rooted in music as a brand, so [the capsule] made a lot of sense.”
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He added: “We try to work between lots of different communities and plug them together. The idea today is to [create] a place where people can enjoy the collection, the music, the art, and everything all under one roof.”
The club has been voted the world’s best four times by DJ Mag and draws a crowd from 80 countries. On Thursday night, Jonas Blue played in the basement bar as visuals of people dancing covered the walls, and orange and blue lights flashed.
Palm Angels, the Italian label founded by Francesco Ragazzi, has built its name on music. “Some nights are louder than words,” remarked Alberto Furlan, the brand’s head of design.
Furlan custom-developed a “cloud wash” tie-dye technique that leaves soft gradients across 100 percent cotton. He said no two pieces are alike.
The clothing carries the slogan, “Some People Just Know How to Fly,” which the brand said is meant to celebrate “fleeting, euphoric moments on the dance floor, where rhythm, movement and atmosphere dissolve all boundaries.”
The collection is being sold through a two-week pop-up at the Flannels flagship on Oxford Street and will also be available at the Hï Ibiza store and online.
The drop lands amid a wider strategic shift for the brand. Palm Angels is retiring its signature Gothic motif, and swapping it for a new palm-tree logo, which Furlan described as more sophisticated and in line with the brand’s design trajectory.
As reported, in February 2025 global brand management firm Bluestar Alliance LLC acquired Palm Angels from NGG for an undisclosed sum. Ragazzi, who founded the brand in 2015 and also served as creative director, exited when the new owners took over.
Earlier this year, it unveiled an updated retail blueprint at its Milan flagship.
Located on central Via Verri, one of the luxury thoroughfares in the Golden Triangle shopping district, the 1,614 square-foot, two-level store — which originally opened in 2022 — was redone by architectural and design studio MRZ Architetti, which sought to combine urban and industrial elements with tropical accents.
“The objective of the new concept is to engage the community in a way that is more aligned with the brand’s DNA. We wanted to remove selective barriers that previously limited access and direct interaction with the product, creating a space that feels more open, immediate and authentic,” said chief executive officer Luca Donnini.
“As Palm Angels enters a new chapter, retail will play an increasingly central role in our international growth strategy,” he said. “The Milan flagship is a statement store that defines how we want the brand to be experienced globally — a space that places product, materials and creativity at the center,” he said, adding that a redesign of the Dubai store is already underway, alongside the planned opening of franchised stores across Europe, Asia and North America.