Reebok has tapped “Off Campus” star Belmont Cameli as its latest global brand ambassador following the success of the Prime Video hockey romance series.
The official announcement arrived Tuesday, following Cameli’s recent Los Angeles outing in the Club C 85 Vintage sneaker, which subtly teased the deal. As part of a multiseason partnership, the 28-year-old actor will get on board the athletic brand’s “Born Classic. Worn for Life.” platform, offering his signature blend of sport, streetwear and personal style to the next generation of Reebok Classics.
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Cameli is a longtime fan of Reebok. “Partnering with Reebok was a natural fit,” he said in a statement. “The Reebok Classics have been my go-to sneaker for years, they’re cool, easy to wear and only get better with time.”
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The campaign is set on the streets of Los Angeles, catching Cameli in off-duty moments with candid, understated and personal imagery. He models the Club C 85 Vintage as well as the Ex-O-Fit Hi, a style he pulled from his personal collection.
Cameli joins the likes of Karol G, PartyNextDoor and Destroy Lonely as part of the group of talent who have promoted the “Born Classic. Worn for Life.” campaign, which presents Classics as a canvas for style and culture.
Essential styles from the Reebok Classics collection, available now on reebok.com and recently refreshed in 100 percent garment leather, include the Club C 85 Vintage, Workout Plus, Freestyle Lo and Classic Leather.
Cameli stars as Garrett Graham in “Off Campus,” a college hockey star who strikes a fake dating deal with music major Hannah Wells, played by Ella Bright, in which she’ll tutor him and he’ll help her catch the attention of her crush. Production for season two of the series is already underway in Vancouver.
“I’m so sick of going back to storage that I’ve just been traveling with two pairs of pants in one bag,” Cameli told WWD recently. “Last year when I went to Vancouver, I brought way too much s–t, which ended up being fun because I hosted everyone on Friday nights [for] costume parties with all the clothes I had. But I say all of that to say, my life has become far more minimalist.”