Shoe sales are seeing a growth spurt on TikTok Shop.
The top five shoe product categories on U.S. TikTok Shop grew more than two-fold in just one year from April 2025 to March 2026, according to data from Charm Io.
The data showed the top five footwear categories as casual trainers, women’s boots, sandals and flip flops, slippers, and mules and clogs. Together, total sales reached $310.9 million, representing a gain of 136.9 percent from total sales of $131.2 million for the 12 months starting from April 2024 through March 2025.
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By category, casual trainers (sneakers) for the 12 months ended March 2026 saw total sales of $95.7 million, double the $47.8 million in sales in the year-ago period. For women’s boots, sales rose nearly 1.5 times to $70.3 million from $29.3 million in the same period. And for sandals and flip flops, the percent increase was even more staggering at up nearly three-fold to $66.2 million from $17.1 million. Slippers saw a sales gain of 55.6 percent to $41.9 million from $26.9 million. Rounding out the top five was mules and clogs, where sales grew over 2.5 times to $36.8 million from $10.1 million.
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Separately, Charm’s Io data shows that bankrupt QVC footwear was the fastest-growing U.S. TikTop Shop for the 12 months ended March 2026, with shoe sales up 1,646.96 percent to $14.1 million from $808,921 in the same year-ago period. Shoe brands sold by QVC include Birkenstock, Clarks, Earth, Franco Sarto, Minnetonka, MizMooz, Naturalizer, Reebok, Rykä, Skechers, Vince Camuto, Vionic, and White Mountain, among others.
And the top 10 U.S. TikTok Shop shoe performers generated $163.7 million for the 12 months ended March 2026. The Crocs brand was the top revenue performer for the period, totaling $52.4 million, followed by its Crocs Inc. sibling Hey Dude at $32.5 million. QVC followed in third place at $14.1 million.