Latest in Marketing and Promotion
Fashionistas: Crossing Shopping’s Great Divide
NEW YORK — What’s in a fashion magazine reading habit? A preference for fashion shopping at high-end…
Prosumers: Give Them Something to Talk About
NEW YORK — Who’s the prosumer? She’s someone who can bring new meaning to the phrase “shop talk.”
Shop talk as…
Can Fashion Disconnect to Reconnect?
NEW YORK — Is fashion advertising effective when it’s incongruous with images conjured by a brand’s products…
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They Are Saying
The question of whether fashion advertising can be effective if it’s disconnected from the images evoked by…
Tenniswear Courts Marketing Aces
NEW YORK — It’s getting tougher for tenniswear marketers to serve up an ace in the court of endorsements from…
Groundbreaking Gay Data
Few might guess Albuquerque, N.M., and Jersey City, N.J., are among the U.S. cities with the densest gay and…
Marketing Intelligence: Leading Indicators … Luxury’s Leading Edge …
LEADING INDICATORS: Port Washington, N.Y.-based market researcher NPD Fashionworld has earmarked a handful of…
Finicky Fiftysomethings
NEW YORK — Ann Taylor is doing it. So are Banana Republic, Emporio Armani, Lands’ End and Chico’s.
Catering to…
Fashion Rx: Emotional Rescue
NEW YORK — Consumers identify with brands largely through emotion, said Saatchi & Saatchi chief executive…
Why Fashion and Politics Seldom Mix
Fashion habits die hard, and according to an informal survey in London, politics rarely sways how people…
Mirror, Mirror on the Mall
Retail anthropologist Paco Underhill dissects the dynamics of malls in his new book, “Call of the Mall,” and…
The 21 Club
NEW YORK — The fashion, beauty and retail sectors accounted for seven of 89 companies considered appropriate…
Impact of Politics on Luxury Consumer
When it comes to weathering political ill winds, high-fashion labels appear to be more robust in Europe than…
Club Monaco Pumps Up the Volume
MARKETING: A look at Club Monaco’s spring advertising campaign.
Marketing Intelligence: Strange Ad-Fellows … British Invasion Redux …
STRANGE AD-FELLOWS? Apparently not. Continuing to capitalize on the fashion consumer’s penchant for…