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The New DIY: At-Home Treatments Boom
With beauty sales falling 58 percent per the NPD group, at-home alternatives to beauty services, treatments…
The Corona-Beard: Men’s New Quarantine Hobby
Brands are benefiting from men growing their facial hair experimenting with new looks while on lockdown, but…
Candles Burn Bright Amid Coronavirus Pandemic
While the beauty industry faces steep declines, home fragrance is a bright spot.
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Coronavirus Impact: The Makeup Museum Launches Intergenerational Instagram Campaign
The museum's cofounders are calling the campaign a way to reconnect with loved ones during the age of the…
How Brands Are Directly Supporting Service Workers
Brands like L'Oréal USA, R+Co, and DpHue are freezing salon payments and jumpstarting affiliate programs…
Beauty Gives Grants
Several beauty entities are offering financial relief to hair and nail salons, barbers and spas.
Beauty Retail Teams Are Becoming Virtual Consultants
Coronavirus-induced store closures have brands, including Deciem and Kiehl's, bringing one-on-one digital…
The Thread: E.l.f. Revives Viral TikTok Campaign With a Coronavirus Twist
"Y'all need to lather up."
YouTube Pros Shots Studios Gets Into Beauty With Loops Beauty
Shots Studios, mobile-first content creators who count Netflix, Spring and Axe as former collaborators…
5 Beauty Brands Launching Amid the Coronavirus Pandemic
Despite the extreme challenges presented by the coronavirus pandemic, some new brands are braving the…
Can Beauty Companies Navigate Coronavirus? With Financing Options and Negotiations, They Hope So
Coronavirus is hitting beauty's bottom line — here's how companies plan to stay afloat.
How John Demsey Became a Social Media Standout
During this period of social distancing, Estée Lauder exec John Demsey is using his Instagram account to…
Book Explores History of Chanel No.5 and Red Moscow
The 200-page tome, recently released in German, sets out to distill 20th-century history into the two scents.
FAB Founder Lilli Gordon Talks Coronavirus, College and Content
The founder of First Aid Beauty talks about the impact of the coronavirus, college loans and content creation.
Pandemic Shopping: Sales of Supplements Surge
Consumers are racing to stockpile immune and mood boosters.