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The Latest Gen Z Internet Star to Sign With Hollywood Agency UTA

Quen Blackwell has appeared in projects with Halsey and Diplo.

Among Pandemic Lovers, This Year’s Winners May Be Inclusive Lingerie Brands

That includes both sexy and comfortable fashion trends.

TikTok Dives Deeper Into Shopping

The short video platform previewed new efforts to build out its shopping powers to advertisers. 

Lingerie Company Accuses TikTok of Discriminatory Post Removal

Adore Me claims the video platform automatically removes posts featuring certain types of women, something…

TikTok Takes Over British Fashion Council’s NewGen Sponsorship

The short-form video platform will support one of the BFC's longest-standing programs to support young…

Tapestry Prepares for Post-COVID-19 ‘Roaring ’20s’

The Coach, Kate Spade parent company has increasingly invested in its omnichannel, including digital…

Coach x Champion Uses TikTok Stars for Campaign Launch

Wisdom Kaye, Maha Gondal and Jeffrey Tung will lead fans through a series of challenges on the platform.

IMG Fashion Named Official Editorial Partner of TikTok Fashion Month

In New York, London, Milan and Paris, the TikTok community will have access to IMG's content through the…

What Bottega Veneta’s Break-up With Social Says About Instagram and TikTok

Though the luxury label offlined its social channels, experts say platforms like Instagram and TikTok…

By the Numbers: TikTok Aesthetics Gain Search Traction

Data from Spate shows growing search volume for different social media aesthetics.

Could Livestream Shopping Finally Come of Age in 2021?

Walmart is among the biggest retailers to experiment with livestream shopping, tapping TikTok influencers to…

The 10 Biggest TikTok Fashion and Beauty Trends of 2020

Harry Styles' JW Anderson cardigan, the #GucciModelChallenge and makeup transformations reigned in popularity…

Charli D’Amelio Signs Docuseries Deal With Hulu

TikTok's most followed user and her family will star in a docuseries for the streaming service titled, "The…

EXCLUSIVE: Addison Rae Generates $4 Million in MIV for American Eagle

A Launchmetrics report found that Rae garnered nearly $675,000 in MIV via a single TikTok video.

Memes Are Great, But Instagram Really Wants You to Shop

The Facebook-owned social giant added shopping capabilities to Reels in what could be a direct shot at viral…