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Sephora

Coola Branches Into Color Cosmetics to Advance Seasonless Sun Care

The brand launches SPF 30 Mineral Liplux to build on the success it had last year bridging makeup and sun…

How Data and Tech Improve In-Store Experience

How data and technology are creating a better in-store experience.

M&A Players Hunt for Prime Beauty Pickings

The owners of cosmetics, skin-care or hair-care businesses with room to grow can demand sky-high purchase…

RMS Beauty Launching Powder Eye Shadows, Starts Selling at Sephora.com

The non-toxic beauty brand founded by Rose Marie Swift is also expanding with Bluemercury and nordstrom.com.

Sephora Stresses ‘Think Mobile First’

Sephora Americas chief executive officer Calvin McDonald urges retailers to embrace digital technology.

Latest Becca x Jaclyn Hill Collaboration Did $3.5 Million in Sales with Online Launch

Becca x Jaclyn Hill Champagne Collection Face Palettes and Shimmering Skin Perfector Liquid Champagne Pop…

Captain Blankenship to Launch on Sephora.com

The natural hair-care brand is looking to reach a new demographic.

Anastasia Leverages the Power of an Arched Brow

Soare arrived in America with a passion about eyebrows and a lot of determination.

IT Cosmetics Crosses the Great Divide Into Sephora

One of the hottest brands of the indie generation adds to its brick-and-mortar clout.

Pat McGrath’s Party at Sephora for Skin Fetish 003

The superstar makeup artist is launching her third product in 7 of the retailer's doors.

Consumers Shift Spending to Feel-Good Retailers, Survey Says

Sephora, Ulta Beauty and Bath & Body Works were in the top 10.

Trend Track: Fall 2016 Backstage Beauty

Sephora's top merchants deconstruct the key backstage beauty trends from the fall runway shows.

J.C. Penney’s Rolls With Sephora

Sephora has been a 10-year success story at J.C. Penney's.

Ilia Enters Sephora, Aims for Added U.S. Distribution

The cosmetics line has also recently entered Anthropologie.

Social Listening Results in Briogeo Re-branding

Briogeo founder Nancy Twine left the boardroom for the chance to launch a line using family formulas.