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EXCLUSIVE: Salomon Appoints Heikki Salonen Creative Director

The French company's chief executive officer Guillaume Meyzenq called Salonen's appointment "a unification of…

Merci Turns Outdoor Retailer Au Vieux Campeur Into a New Urban Lifestyle Label

The Paris concept store drew on decades of archival catalogs to build a stand-alone brand.

Columbia’s CEO Talks About Viral Quarter-zips and ‘Expedition Impossible’ Campaign

A new ad campaign offers "everything owned by the company" in an unexpected challenge.

Oakley Factory Team, Oakley’s Endeavor With Brain Dead, Unveils Fall 2025 Collection

Featuring the Oakley Factory Team Flesh Warp and the Oakley Factory Team Ibex footwear styles.

Columbia Sportswear Names Copresidents, One of Whom Is a Boyle

Joseph Boyle, grandson of founder Gert Boyle, will work with Peter Bragdon to build the outdoor company's…

Lowa Boots US to Join Parent Tecnica Group in Salt Lake City

German brand Lowa Boots is moving its US headquarters to Utah to join parent Tecnica Group as part of an…

Aigle Upscales Identity With Flagship Revamps, Product Innovation and Asia Ambitions

The French heritage brand has reset its strategy under CEO Valérie Dassier, aiming to streamline its product…

Analyst: Academy Sports is a ‘Cash Flow’ Machine, Key Nike Partner

As more consumers trade down, Academy Sports & Outdoors will benefit, one market watcher says.

Halfdays Secures $10 Million in Series A Funding

The Kellwood Company led the investment with input from DSG Ventures and the model Taylor Hill.

Outdoor Retail Is Undergoing Its Own Boom and Bust Cycle

Outdoor retail's problems include past overexpansion, too much inventory, shift in consumer sports…

Orvis to Shut 36 Stores and Outlets as Tariffs Take Their Toll

The Vermont-based outdoor retailer was founded in 1856 and has been run by the Perkins family since the 1960s.

Flower Mountain Injects Color Into Fall With New Collection Featuring Nature-inspired Sneakers

Available to shop now.

Chaco Creates Designapalooza, Inviting the Public to Create a Limited-edition Z/1 Classic Sandal Strap

The competition runs through Sept. 1.

Academy Sports + Outdoors Is Helping Shoppers Stretch Their Budgets for Back-to-School: Here’s How

Outdoor sports retailer Academy Sports is holding prices on kids' apparel, footwear from last year, and…

Academy Sports + Outdoors Forge Ahead With 3 New Doors

Academy Sports + Outdoors opened two stores in Fort Walton Beach, Fla., and Midlothian, Vir., and a third one…