Pomellato to Stage Paris Exhibit
jeans
NYDJ Gets Real for Spring Campaign
The images and video for the campaign will be used in print, online and social advertising, public relations…
Hailey Baldwin Front and Center in Guess Jeans Spring 2017 Campaign
The latest Guess girl, Hailey Baldwin, stars in Guess Jeans' spring campaign with Stefano Sala and Emma Stern.
Hailey Baldwin Appears in Guess’ 35th Anniversary Campaign
Insta-famous model and Guess girl Hailey Baldwin stars in the company's latest ad campaign, celebrating its…
Buying Tentative at Dallas Market
Popular silhouettes included boxy tops and draped tunics, jeans of every dimension, sheath dresses, rompers…
Report: High Income Teens Are Spending More On Jeans
While much has been made of athleisure’s hold on the market, among a certain group of teens sales of denim…
David Love Named President of Levi Strauss Asia, Middle East and Africa
In his new post, Love will be responsible for leading the company's commercial operations, spanning all…
Lee Jeans Moves Into New Era
The venerable $1 billion denim brand is embarking on a major reinvention as part of its "Move Your Lee"…
G-Star Raw Unveils Fall Campaign
The advertising campaign was shot by the brand's in-house photography team at the label's Amsterdam-based…
NYDJ’s Fit To Be Campaign Goes to Video
The campaign is meant to demonstrate that NYDJ jeans fit all ages, shapes and sizes.
Jeans Sales Showing First Growth in Years, NPD
Nearly 304 million pairs of women's jeans were sold in the 12 months ending June 2016.
Olivia Culpo Tapped as Rampage’s Newest Ambassador, Ad Campaign Face
Former Miss USA Olivia Culpo has signed on as Rampage's newest ambassador and will appear in its fall ad…
‘Dancing With the Stars’ Cheryl Burke is New Face of Angels Forever Young Jeans
"Dancing With the Stars'' champion Cheryl Burke is the new face of Angels Forever Young jeans.
Wallflower Jeans Names Katherine McNamara as Ambassador
The junior lifestyle brand Wallflower Jeans named the "Shadowhunters" actress as new ambassador starting with…
British Newspaper Blasts Lidl for Using Cheap Labor to Make Cut-Price Jeans
The German chain recently launched a 58-piece denim collection, which includes women's jeggings priced under…
Former VF Corp. CEO Lawrence R. ‘Larry’ Pugh Dies at 82
During Pugh's tenure, VF sales grew tenfold, as he oversaw numerous acquisitions, including Blue Bell…