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Cotton Incorporated

LoveShackFancy and Cotton Inc. Reunite for ‘American Icons’ Campaign, Kicking Off at the Kentucky Derby

The two brands will introduce an exclusive pop-up activation open to the public during Kentucky Derby…

Top Reasons for Brands to Commit to Natural Fibers

As part of their commitment to the environment, fashion brands are making conscious material choices.

This is the Fiber Gen Z Prioritizes While Embracing Authenticity & Sustainability 

Two-thirds of Gen Z consumers say cotton is their favorite fiber or fabric to wear, according to Cotton…

Monthly Cotton Economic Newsletter: April 2025

Recent announcements about changes to U.S. trade policy were followed by significant volatility in a wide…

Leading Cotton Expert Weighs In on Tariff Effect

Sourcing Journal spoke to Cotton Incorporated's senior economist Jon Devine to explore tariff's impact on…

How Brands Can Bridge Consumers’ Sustainability Knowledge and Behavior Gaps

At the Sustainability Summit, Cotton Incorporated shared survey data showing the holes in consumers'…

These New Technologies are Elevating Consumers’ Favorite Fiber

New technologies and treatments are keeping cotton at the forefront of functionality, all the while…

Here’s Why Consumers Prefer Natural Fibers for Home & Beyond

In the home décor market, one thing that remains timeless is the consumer preference for natural fibers…

Monthly Cotton Economic Newsletter: March 2025

Cotton benchmarks were either flat or slightly lower over the past month.

Cotton Maintains ‘Incredible Secrecy’ About Synthetic Pesticide Use, Report Says

There is a "glaring lack of transparency" regarding the names and quantities of chemical inputs in all…

Why These NYFW Designers Use Cotton For Fall Collections

New York Fashion Week recently wrapped, and it's clear that natural fibers like cotton will be having a…

Here’s Where (And Why!) In-Store Shopping is Most Popular

Despite e-commerce's ease and convenience, most consumers prefer to purchase apparel in-store.

Monthly Cotton Economic Newsletter: February 2025

Over the past two months, the Chinese production forecast has risen nearly 10 percent, and a potential…

At NRF’s Big Show: Holiday Recap & What’s in Store for 2025

This year, nobody got far into the event without hearing about new iterations of retail AI, the latest in…

Reaching 2025’s Health-Minded Consumer with ‘Plant-Based’ Apparel

As folks contend with their New Year's resolutions, they might also consider a new element to their health…