It’s going to be a girls’ girl summer, according to DSW and Ciara Miller of “Summer House,” who have linked up to create a curated collection of footwear and accessories spotlighting the reality star’s favorite styles of the season.
The “Ciara Edit” includes hand-picked pieces from the footwear retailer‘s newest lineup, highlighting styles ranging from heels to sandals to sneakers. The 30-year-old television personality and influencer has starred in “Summer House” since 2021, and was recently in headlines as a dramatic love triangle stirred conversation among reality TV fans.
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Kelly Ballou, vice president of marketing strategy and creative for North America at DSW, told FN of the tie-up, “When choosing partners for collaboration, DSW is very thoughtful in who we work with. Ciara was the obvious choice — she is authentic, confident, and effortlessly stylish. As a true girl’s girl and headline-maker, she brings an energy that feels both culturally relevant and on brand.”
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DSW has a habit of tapping into buzzy moments in the Bravoverse. The retailer previously partnered with Ariana Madix of “Vanderpump Rules” in 2024 amid the “Scandoval” drama, releasing a spring capsule focused on designs that can “empower women across the country.”
The executive continued, “Partnerships with culturally relevant tastemakers allow DSW to tap into pop-culture moments to get both new eyes to the brand, as well as offer our customers an exciting and curated experience.”
Miller, meanwhile, shared with FN, “What I love about my collaboration with DSW is that I was able to pick shoes and accessories that really reflect my personal style — and there is literally something for everyone. I believe you don’t need an excuse to treat yourself to a new pair of shoes!”
DSW recently partnered with actress and comedian Heather McMahan for a “Shoemergency” campaign.