La Complice, the AI-powered content company for premium and luxury fashion brands, has added Rocky Barnes, entrepreneur, creative director and content creator, to its advisory board as an adviser and investor.
Founded by Marielle Miller, chief executive officer, La Complice enables brands to hand off a single internal product image and receive back a full suite of customer-facing imagery — ghostlays, flatlaysband on-model shots across every stock keeping unit, at a fraction of traditional production timelines and cost. La Complice works directly with fashion brands in apparel, footwear and jewelry.
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The company’s advisory board includes Jeffrey Rayport, professor at Harvard Business School, and Neal Zuckerman, managing director and senior partner at Boston Consulting Group.
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Barnes has worked at the intersection of content creation and brand partnerships with a variety of retailers and brands including Nordstrom, Revolve, Tommy Hilfiger, Ferragamo, David Yurman and Skims, among others.
“AI should expand what fashion talent can do, not replace it. La Complice respects the craft while keeping the creator in the conversation, and that thoughtfulness is rare,” Barnes said.
According to La Complice, brands spent weeks and thousands of dollars per season on manual photoshoots before a single image goes live. La Complice claims to cut repetitive photo shoot costs by 50 to 70 percent and delivers imagery more than four times faster than traditional production.
La Complice was incubated at Harvard’s Innovation Labs and is participating in Harvard’s selective Rock Accelerator program. Miller has an MBA from Harvard Business School and prior to launching La Complice was head of strategic planning at Sensical, which was acquired by Cricket Media, and was a consultant at Boston Consulting Group, focused on media and fashion.