On the southwest coast of Sicily, at Mazara del Vallo, Blundstone hosted guests in celebration of the launch of its new Aerocork footwear.
The summer activation offered a taste of sun-soaked Sicily alongside the brand’s Australian home on the island of Tasmania — in line with its “Wear Summer Out With Blundstone” lifestyle ethos.
At the three-day event, guests enjoyed lazy pool swims, yoga classes, pizza night and cooking lessons, a beach day with BBQ in true Australian style, a visit to the salt marshes and a relaxed dinner surrounded by nature on the Isola Grande.
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Blundstone said it’s dedicated to empowering people to “walk life their way.” The series of Aerocork’s sandals and clogs is designed to enjoy long summer days and easy moments — encapsulating the brand’s distinct style, comfort and wearability.
“We were committed to delivering an experience beyond what people expected of a Blundstone Series, providing all-season wear while still maintaining our world-renowned durability and level of comfort,” said Joe Carfora, global lifestyle and ancillaries range manager at Blundstone.
Tapping into the lifestyle space with the new shoe, the Aerocork looks to expand beyond Blundstone’s renown for being the original and winter-geared Chelsea boot brand. For the past 155 years, the brand has been fit-for-purpose for makers and creators, artists and musicians, adventurers and explorers and everyone in between.
“Our brand’s mission is to never stand still and delivering for our consumers is central to that promise. They love our brand and want to be able to wear our footwear year-round, wherever life takes them. We are launching a lighter footwear range for the warmer months and in-between days that still have the style, design and durability we’re so well known for. It’s rewarding to see this series come to life — returning to our roots of being more than just a boot,” said Adam Blake, joint chief executive officer of Blundstone.
To learn more, visit blundstone.it